It’s a search engine: To learn more about TikTok SEO, I hopped on a call with Charlotte Ang, the co-founder of Traffic Bees, a digital marketing agency based in Singapore that also owns PickleGO, a pickleball equipment store that she… Read more ›

Instead of just looking at which websites are mentioned the most, I wanted to understand whether those mentions actually match the popularity of the topics being discussed. I compared each domain’s Mention Share (how often it shows up) to its… Read more ›

Are rankings and traffic still your main SEO goals in 2025? Learn how to build a conversion-first strategy that boosts revenue—even when clicks are down.

Google’s stateful chat patent reveals how AI Mode is disrupting traditional SEO. Explore key takeaways and practical strategies to adjust your content strategy.

The other day, I was reading a blog post when something caught my eye: a section about how to create a landing page to promote offers like a free ebook. Naturally, I clicked the link. It took me to a clean, focused page that broke down what the ebook included, how to get it, and…

I see a lot of marketing teams stuck in the same cycle: They believe in content. They’re creating constantly. But, they’re just not seeing the results they want. Add that the CEO is asking why the competitor is “suddenly everywhere.” Oh, and internally, there’s no real alignment on who you’re talking to, what you’re trying…

We all know AI assistants can help with marketing tasks. But, here’s what most people are missing: Using AI as a prompt engineer is where the real productivity gains happen. I’ve been experimenting with this approach for months, and the results are mind-blowing. Instead of crafting prompts from scratch every time you need help with…

We don’t get a chance to do yesterday over again. The best reason to think about the past is because it gives us the opportunity to improve the future. Because we don’t get tomorrow over again either. Happy Juneteenth.

The roll-out of AI Overviews now creates two opportunities for top-ranking content to log impressions for a given keyword, while simultaneously reducing the number of people who click from the search engine results page (SERP) into your content. If your… Read more ›

This sits at odds with Google’s original search model, which worked by passing on referral traffic to third-party sites. Google is getting better at creating zero-click searches, and that means that websites get fewer and fewer clicks in search. Zero-click… Read more ›