Everyone on your team should understand the difference between a goal and an objective. I know it sounds simple, but terminology confusion is one of the biggest causes of misalignment in business strategy. Whether you use the OKR model, the KPI framework, the Golden Circle, or another methodology, the difference between goals and objectives must…

Before Anna and I started contentki, we went to a cafe, pulled out a notepad, and began brainstorming all the services we could offer given our skills and experience. We came up with content writing, SEO optimization, and content strategy. From there we dived even deeper into each category adding SEO blog writing, thought leadership,…

As Content Marketing World wraps up, Robert Rose challenges content and marketing pros to spark something different.

Intuition is simply a theory we haven’t yet put into words. Once we write down and share our intuition, it becomes more resilient, focused and useful to others.

What does that entail exactly? I don’t know. In fact, Sam Oh asked me yesterday what the title of this post would be. “Is it like…Ahrefs Evolve 2024: Recap of day 1 and day 2…?” Even as I nodded, I… Read more ›

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A few months ago, on my podcast Nudge, Jonah Berger told me about the power of pausing. The act of pausing seems like a small thing. But recent studies show that pausing can make…

With how quickly the internet changes, people can argue all day about how often to post on social media. Which networks should you use? How frequently should you post? And does the time you post really matter? Read on to get the answers to key questions about how often to post on social media for…

The irony doesn‘t escape me that I’m currently writing a how-to guide on … how-to guides. But I’ve had my fair share of experiences writing them for HubSpot, like How to Give a Persuasive Presentation, How to Develop a Content Strategy: A Start-to-Finish Guide, and How to Write a Request for Proposal. So, it came…

You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story, none of it matters. One of my favorite quotes on storytelling comes from Morgan Housel’s book Same as Ever, where he says, “Storytelling is leverage.” It’s such a simple yet powerful idea: no…

Metrics don’t tell your content asset’s whole story. To truly understand the power of each piece, you need a scorecard. Here’s a technique so you can assess qualitative and quantitative performance and identify what to do next.