Specific

It’s one thing to say that 7,000,000 people will die next year from smoking cigarettes. It’s a totally different thing to list those folks by name. When we confront risk, two things make it seem less real: We’re not sure who, and we’re not sure when. If you want to clarify our understanding, it helps…

How to Create a Successful Marketing Campaign [Strategies, Data, + Examples]

From P&G’s “Thank You, Mom” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us. I find that the best types of marketing campaigns have a long shelf life — sticking in my brain for years, decades even (Sarah McLaughlin’s tear-jerking “Arms of an Angel” ads for…

13 Media Planning Tools I Tried & What Worked Best [+ Free Template]

Nowadays, people are consuming marketing and media in more ways than one, which means that media planning tools are no longer optional for those who want to reach their audiences across a variety of channels. I’ve found that while traditional outlets like TV, publications, and radio can still be valuable for certain businesses, more media…

B2B Marketing Analytics That Every Team Needs to Track — My Take as a Marketer

I primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesn’t have to be boring. I use various tools for my analytics,…

The 6 Best Content Planning Software — Experts Explain Their Top Choice

I’ve been in content marketing since early 2015. With almost a decade of experience, I’ve tested dozens of content planning software, spreadsheets, and calendars over the years. Collaborations with leading companies like HubSpot, Cognism, Userpilot, and small startups gave me the chance to work with tons of workflows and features. Some were love at first…