Get your first look at the highly anticipated MozCon London 2025 schedule is here! Dive into a full day of actionable insights and expert talks covering AI’s impact, conversion strategies, brand building, and more. Don’t miss your chance to be part of our inaugural London event.

As many of my readers get ready for a long weekend, here are two of my books now on discount at Amazon–for another few days. This is Strategy is 90% off on the Kindle. $3! And This is Marketing is discounted as well. If you’ve read or listened to either one, here’s a new AI…

Freedom, liberty and independence are human rights. But they depend on responsibility. Responsibility to others, to our future, to the community. Responsibility for our actions and our choices. The only way to earn our independence is to keep the promises we’ve made. Can we become the present that the future will thank us for?

These are prominent pages on the web, with a lot of visibility. Having your brand present on these pages means you likely have more credibility, that you’re a known brand. I looked at the top 50 websites mentioned in Ahrefs… Read more ›

Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals indicate higher quality or status. Although a broader concept about human behavior, costly signaling absolutely applies to advertising. What, after all, is the value of a social media ad? While highly effective, social ads are…

A friend sorts his records in an interesting way: not by name or genre, but by which musicians are friends with each other. That means some shelves are very crowded, and I’m imagining a few notorious artists have plenty of room all to themselves. It’s possible that we sort the folks in our lives this…

With AI, you can bypass coding, hiring a developer, or staring at a blank page for hours. You can automate everything from writing content to choosing a professional layout and images. This guide walks you through the entire process, step… Read more ›

There are tons of AI detectors available. And, while ours is the only one that can also show you any webpage’s backlinks and estimated search traffic, how the page content has changed over time, and how it performs relative to… Read more ›

Struggling to stay visible in Google’s AI-driven search? Learn how to pivot your content strategy for AI Mode and future-proof your brand’s discoverability.

AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a completely different gear. We’re not just talking about smoother narration or cleaner text-to-speech anymore. These tools are starting to sound like actual people, with emotions, personalities, and conversational quirks that can genuinely fool you. I…