All of it, all at once

The smartphone is the most expensive device most people own, and the one they use the most. Here’s everything you can’t have, can’t afford and won’t get, right here. Here’s everyone you want to have an argument with, one click away. Here is every piece of bad news we can imagine, much of it imagined…

Time well spent

Doing what? When we choose which job to apply for, what career to commit to, which business to start, it might be worth a moment (or a few moments) to get at the heart of what a day well spent produces. What’s it for? Here are a few to get you started: Doing good Doing…

How to Strengthen Your Brand’s Authority — Whiteboard Friday

Discover proven strategies for strengthening your brand’s authority in 9 easy steps. From product excellence (featuring Tony’s Chocolonely) to customer service mastery (like Amazon), learn how successful brands maintain their edge. This guide covers essential elements, including brand identity, omnichannel content strategy, customer advocacy, and adaptable marketing approaches. Perfect for marketing leaders looking to enhance…

Be Mine: A Brief History of Valentine’s Day Marketing

When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate — so much chocolate. Little did I know that the roots of this holiday bore little-to-no resemblance to my childhood experience of…

How the Scarcity Principle Can Transform Ecommerce

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In 2005, Ben Fischman was CEO of SmartBargains. It was a discount website selling everything from bedding to luggage. The deals were fantastic. Visitors flocked to the site for prices up to 75% off. It was an…

I Took a Deep Dive Into PERT to Create More Accurate Time Estimates [+ Templates, Examples, and Formula]

As the owner of a content business, I need to make accurate project estimates. If a project takes longer than estimated, I’ll end up with frustrated clients and a backlog of other projects. I could also miss out on potential repeat business and referrals. To make a realistic estimate, it’s not only my own time…

Ensemble stars

Over the last 50 years, 167 different people have been part of the Saturday Night Live ensemble cast. Some of them went on to become comedy superstars, others lasted a less than a season and are fairly obscure in the cultural pantheon. But if you were tasked of creating an all-time MVP cast, it would…