If you’ve been following the AI space lately, it’s easy to feel like you’re drowning in acronyms and version numbers. OpenAI has been on a roll with new model releases, updates, and features that are reshaping how we interact with AI. From powerful reasoning models like o3 and 04-mini to the mind-blowing potential of ChatGPT…
Everything that happened yesterday, and the yesterdays before that, is real. It happened. Perhaps it’s the hard work you did to earn a degree, or a significant error that cost you and others a great deal. Maybe it’s a community you chose to join, or one that you failed to embrace. All of these costs…
Google uses “grounding” to improve their accuracy, but according to our research, AI Overviews are more likely to cite AI-generated content than human-written content. Here’s what we found: We took one million SERPs showing AI Overviews from Ahrefs Keywords Explorer… Read more ›
As a marketer, my Mondays typically start with diving into the previous week’s performance reports. Excel sheets with campaign data, social post-mortems, budget allocations, ad spend analytics, and more. Sometimes, there’s enough data to make my head spin. As you can tell, data analysis is not something I like doing. But it’s the only way…
Retail businesses face unique challenges in today’s competitive marketplace. Managing customer relationships across multiple channels, tracking inventory alongside sales data, and coordinating between online and in-store experiences requires specialized tools. A Customer Relationship Management (CRM) system designed for retail can streamline these complex workflows, improve customer satisfaction, and drive revenue growth. Modern retail CRMs solve…
Fifty-seven percent of buyers are now willing to purchase a car online, according to 2024 Adtaxi research, up from 49% the previous year. As more people begin their car-buying journey on your website, sales teams must decipher who’s serious about driving the car off the lot — and who’s just kicking the digital tires. An…
Sooner or later, we are all superheroes. Superman wears a costume. As we all do. He isn’t great at time management, always focused on the urgency at hand instead of investing in long-term planning. He rarely works to change the foundational system he’s part of. Supervillians exist in opposition to him and his work. Without…
They can carry us away, amplify our work or slowly change everything around us. These arcs can easily become invisible forces, pushing us to make choices and to ignore their origins or consequences. Capitalism is the most common one, along with its shadow, industrialism. We show up on behalf of the invisible hand, engaging with…
This week, Jo is joined by Garrett Sussman as they look back on 12 months of AI Overviews and talk about Google AI Mode, query fan-out, AI search in e-commerce, local SEO, and where we stand on the age-old “Is SEO Dead?” debate.
[written by claude.] Here’s the thing about ChatGPT that nobody wants to admit: It’s not intelligent. It’s something far more interesting. Back in the 1950s, a Russian linguist named Roman Jakobson walked into a Harvard classroom and found economic equations on the blackboard. Instead of erasing them, he said, “I’ll teach with this.” Why? Because…