In this guide, you’ll learn what makes ChatGPT traffic unique, how to track it in your analytics, and strategies to increase both direct and indirect visits from this AI assistant. ChatGPT traffic works differently from regular search engine traffic. Knowing… Read more ›
Most cultures are built around the idea of private property. Grain is harvested once a year and stored for months. If someone steals the grain (which is difficult to securely lock up), it threatens the livelihood of the farmer and the stability of the community. By the time Hammurabi codified Babylonian law around 1750 BCE,…
Which is worth more, Kind of Blue from Miles Davis, or the third Boston album? It depends on your taste. I hope we can agree, though, that the fact that Miles spent four days on his album and Tom spent eight years on his is irrelevant. Sometimes, we buy the story of inconvenient creation. The…
Marshall Sahlins and others showed that early hunter gatherer societies generally didn’t work very hard. Two or three hours a day were spent gathering food, and the rest of the time was for social engagement and family. With all the technology and innovation that has followed, why do we work four times as hard? One…
Every one of the pings, dings and clicks on this page gives me the hives. Run them in a quick sequence and I need to leave the room. They are our Pavlovian bells, designed to trigger us into action. At the bottom right is a button that says ‘stop all.’ That’s a useful idea. We…
If someone hands you a deck, you can be sure there are 52 cards covering four suits. The universe is finite. The cards are the cards, and games work precisely for that reason. Every deck is the same, and all the players have the same options. Some of the systems we compete in have a…
This guide shows you how to run an AI search competitor analysis that reveals: Which brands in your industry dominate AI search today Where your competitors earn visibility, but you don’t Which topics, pages, and sources drive their advantage What… Read more ›
Struggling to keep up with AI SEO and shrinking traffic? Get clear, proven strategies from MozCon 2025 speakers to grow visibility, trust, and revenue.
“It’s not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be an event business.” Here’s why Brewnuts has been so successful at using events to carve out a niche for themselves, and what small- and medium-sized business marketers can learn from “Ohio’s first and only doughnut bar,” regardless…
I’m not sure this is the right word for it, but we certainly need one. Not ‘entrepreneurship’ which is a distinct skill. That term is usually reserved for people who start at zero and get to one, and mostly for people who operate in small businesses creating financial value through assets and equity. But what…