While many landing pages look different and use a variety of strategies to pull in audiences, they all serve one major purpose — to convert visitors to the next stage in the buyer’s journey. Table of Contents What is the purpose of a landing page? What is a good landing page conversion rate? Great Examples…
Imagine the leaders that inspire you. Each is likely unique, with a different style they use to meet goals, motivate, and animate their teams. There are many different styles of leadership, and each can have a different impact on a company. In my experience, leadership styles can evolve over time, and I would argue that…
Getting buy-in for a new content marketing strategy isn’t easy. But once you’ve done it, the hard part really begins — doing the work. Try this process to move out of overwhelm and toward your content vision.
It’s pretty easy for some kids to switch gears. They can go from sad to ebullient in seconds, and switch contexts without much fuss. Others have more trouble. As we get older, our natural ability to thrive in a new situation can decrease. But, like a muscle or a skill, it responds to practice. The…
Wish your content led to more sales? Use these emotion-driven SEO tactics to create people-first content that sells.
Google’s firm grip on the search engine market is a marketer’s dream — and nightmare. Commanding nearly 92% of the worldwide search market share, Google is where most of us focus our search engine marketing. But that market share also makes it a lot harder to hang on to high-ranking search engine results pages (SERP)….
The best jugglers don’t seem to be trying very hard. That’s because they understand what the work involves, and they don’t confuse effort with results. Some approaches to keep in mind: Focus on the work at hand Don’t take on more than you can handle Establish a spec, and ignore perfection Throws are far more…
That’s sort of an oxymoron. The original figureheads were carved into the bow of a ship. They exist to express the spirit of the boat and to demonstrate its power and resilience. Here’s an AI recreation of the most famous one: The sailors were wise enough to understand that the purpose of a figurehead isn’t…
Community requires individuals to have the option of speaking up. If we’re in this together, we ought to be able to chime in. But while every member of the community can speak out, the ones that are heard also have something useful to say. Being informed is a requirement to be heard. Sometimes, our insight…
Enterprise companies get a lot of links naturally. While they may have some challenges with link building, these companies also have a ton of opportunities because of who they are and how much money is at stake. Links play a… Read more ›