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    On reading the Terms of Service

    Bymarketing briefs July 19, 2025

    Should you have to? I made a mistake. I used a QR code service a year ago, and now that my year’s payment is up, they’re going to delete the code. It turns out I wasn’t buying what they promised, and the fine print of their terms of service back them up. I won’t be…

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    Finding the difficult work

    Bymarketing briefs July 19, 2025

    It’s tempting to seek out the easy gigs and the straightforward projects. But of course, if they’re the easy ones, there’s probably quite a few people eager to do them. So your ability to add unique value goes down. The alternative is to find and focus on the projects that take insight, guts and a…

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    8.64% of AI Overviews Appear Outside Position #1 (And as Low as Position #6)

    Bymarketing briefs July 18, 2025

    For example, here’s an AI Overview in the 2nd position. I asked our awesome data scientist Xibeijia Guan to find out how often they show in different positions. She pulled 10M SERPs with AI Overviews total, 1M per country across… Read more ›

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    5 best CRMs for nonprofits in 2025

    Bymarketing briefs July 18, 2025

    Nonprofits face distinct challenges when it comes to managing relationships and driving engagement. Unlike for-profit businesses, nonprofits must balance limited budgets with the need to maintain strong donor relationships, manage volunteers, run programming, and track impact, often across dispersed teams. These unique demands require tools that go beyond traditional customer management. That’s where nonprofit-tailored CRM…

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    Rare Beauty’s “anonymous insider” spills the tea on their new Substack

    Bymarketing briefs July 18, 2025

    I’ve recently been using Substack to find new music to listen to. That’s probably not quite what its founders had in mind, but it has a ton of newsletters written by people who just really love music. It’s less professional music criticism and more “hey, this album was great, give it a listen.” That’s not…

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    Tasks and projects

    Bymarketing briefs July 18, 2025

    School is a training ground for task-based thinking. “Will this be on the test?” You finish your homework and then you can go out and play. This is one reason educators are flummoxed by chatGPT–it upsets the calibrated balance of effort in the task of homework and essays. The essay was not the point, the…

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    Google Thinks AI Mode Is Good for Users, but the Content Isn’t Good Enough to Rank in Google

    Bymarketing briefs July 17, 2025

    Google believes AI Mode content is good enough to show to users in what will likely be the default search mode in the future. But the content itself doesn’t seem good enough to compete in the normal Google search results.… Read more ›

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    Top 4 social media CRMs to grow your business in 2025

    Bymarketing briefs July 17, 2025

    Social media businesses face unique challenges in managing customer relationships across multiple platforms while scaling their operations. With over 5.24 billion social media users worldwide, social media companies must integrate their CRM systems with social platforms to capture every interaction and convert engagement into revenue. HubSpot’s CRM helps social media companies streamline their customer relationship…

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    AI predictions that will completely change marketing — and life — in 2025

    Bymarketing briefs July 17, 2025

    For the past few months, I‘ve been deep in the trenches testing the latest AI models, spending $200 a month on ChatGPT Pro, and building games with AI that would have required entire development teams just months ago. I’ve watched reasoning models solve problems that stump PhD mathematicians. What I’m seeing isn‘t just incremental improvement;…

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    The talking dog

    Bymarketing briefs July 17, 2025

    First mistake: If you meet a talking dog in the street and it makes a few grammatical errors or speaks with an accent, you don’t use a few errors to dismiss the fact that this is an actual talking dog. It’s amazing. It might even be worth having it join your team. Second mistake: If…

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