Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that business, you’re missing the point entirely. I’ve been testing AI growth strategies for months now to boost my following across YouTube, X, and my newsletter. These tools aren‘t just speeding up the grunt work. They’re…
In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster. The lean marketing team that got a business off the ground is not the same team that will help it scale. Trust — as a serial marketing team of one, I’ve experienced the…
Human luck doesn’t even out. Regression to the mean explains that in statistics, outlying events tend to be overcome by average ones. But in society, the opposite is often true. A small headstart becomes a bigger one, or a small stumble can turn into something that is hard to overcome. Individuals can work to amplify…
I am “just threw out my back while turning to adjust my seatbelt” years old, so I was especially excited to talk to Jayde Powell, who’s made a name for herself as a bit of a Gen Z whisperer. I am also chronically online, so I’m aware of a lot of the Gen Z slang/memes/jokes…
The index is the search bar, the random access to the facts we can look up. The table of contents, though, that’s a point of view. It’s a taxonomy of how to understand a complicated idea. It’s the skeleton of the narrative and the pedagogy for learning. We’re at risk of becoming all index. The…
I’ll be honest: there are parts of my job that I don’t like. Writing my 500th article on content gap analysis because we found a new long-tail keyword to target. Listing out the features of 30 free SEO tools for… Read more ›
I’ve spent months creating something I’m excited to share: The Mentor Deck. Here’s an invite for 2,000 people to purchase and test the very first edition. Reading a book changes how you think. But turning those ideas into action? That’s where most of us get stuck. You need more than insights—you need a coach who…
Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing 27.8% growth year-over-year. But here’s the uncomfortable truth: marketers estimate they waste an average of 26% of their budgets on ineffective channels and strategies, with about half of respondents saying they misspend at least 20%…
Sneakers are better for running a marathon, but shoes are better for a wedding reception. This is the better of utility. Finding something that does the job it sets out to do. And then there is the better of taste. Yellow mustard might be better than Dijon mustard. Not for me, perhaps, but for you….
No important movie has ever been a solo project. While we can see a director’s point of view from movie to movie, the collaborative nature of the work is evident. Actors, cinematographers and musicians all change what we see. And because of the huge amount of time and money involved, compromise (and the resistance to…