In this Whiteboard Friday, Andy Chadwick explains why content still matters in the age of AI and reveals his 6-step framework to write faster, add personality, and maintain your authentic voice.

Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a good marketer straddle this? By writing directly to a single viewer, aka their buyer persona. The definition of a buyer persona hasn‘t changed much in recent years. But the trends…

Emotions are personal and most of the time, we can put effort into creating them (or avoiding them). But in a community, emotions spread. And not at the same rate. Consider these emotions, roughly sorted by their virality: Panic Apprehension Enthusiasm Frustration Indignation Elation Nostalgia Curiosity Cynicism Determination Gratitude Vulnerability Melancholy Triumph Contentment Resignation Apathy…

Most BOFU content advice focuses on product roundups, comparisons, and alternatives. Learn where they fall short and how to match other formats to real buyer intent and business goals.

There are two ways to think about achievement and the idea of getting ahead: Perhaps it’s a race. Getting ahead means beating the competition. But perhaps it’s simply an effort to move forward. A rising tide lifts all the boats, and if you want your boat to have plenty of water under it, that’s far…

Email design is a mix of art and science. You can have the best email body copy ever written, but if your design and layout don’t support it, it can still flop. I know. I’ve been focused on email marketing for more than 20 years, and I’ve seen the good, the bad, and the ugly…

Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that business, you’re missing the point entirely. I’ve been testing AI growth strategies for months now to boost my following across YouTube, X, and my newsletter. These tools aren‘t just speeding up the grunt work. They’re…

In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster. The lean marketing team that got a business off the ground is not the same team that will help it scale. Trust — as a serial marketing team of one, I’ve experienced the…

Human luck doesn’t even out. Regression to the mean explains that in statistics, outlying events tend to be overcome by average ones. But in society, the opposite is often true. A small headstart becomes a bigger one, or a small stumble can turn into something that is hard to overcome. Individuals can work to amplify…

I am “just threw out my back while turning to adjust my seatbelt” years old, so I was especially excited to talk to Jayde Powell, who’s made a name for herself as a bit of a Gen Z whisperer. I am also chronically online, so I’m aware of a lot of the Gen Z slang/memes/jokes…