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    The new Kickstarter is live

    Bymarketing briefs August 15, 2025

    More than ten years ago, we broke records with my previous Kickstarter. Now I’m back with a suite of AI-powered cards. For the last five months, I’ve been in full sprint mode, and this is what I’ve been building. See the Kickstarter We launched the Mentor Deck in beta two weeks ago, and I was…

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    The Genius Marketing Strategy in Ryan Trahan’s 50 States Challenge

    Bymarketing briefs August 14, 2025

    Ahrefs’ Community Manager, Michelle Lindner, shared Ryan Trahan’s “50 States Challenge” in our #Marketing Slack channel after watching it with her kids. She thought it showed some awesome examples of unconventional marketing—and we agreed. One brand stood out so strongly… Read more ›

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    How I Created an SEO Strategy That Increased a Client’s Search Visibility by 375%

    Bymarketing briefs August 14, 2025

    Description: Struggling with SEO in volatile SERPs? Discover the 6-step strategy that boosted search visibility by 375% with a proven, repeatable process grounded in results.

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    How to use AI tools in your Instagram strategy: Tips from HubSpot’s global head of brand marketing

    Bymarketing briefs August 14, 2025

    For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the marketers we surveyed for our 2025 State of AI Marketing report said they’re already using AI for social media, with 49% using it for text-based social content and 47% for video/audio-based content. HubSpot’s own social…

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    “And now, a word from our sponsor”

    Bymarketing briefs August 14, 2025

    Not really. Just a post about sponsors. Even if you don’t run a media company, the way media companies run matters. That’s because media shapes our culture and how we spend our time. There are three kinds of ad models, and it’s easy to confuse them. The most common and historically powerful is the traditional…

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    Moving without traveling

    Bymarketing briefs August 13, 2025

    Moving is physical, travel is an emotional journey. Moving takes us from one place to another, one job to another, one situation to another. But if we seek to insulate ourselves from the emotional labor of travel, we can build a cocoon around our experience and discover nothing. Once we choose to see what’s actually…

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    How to Detect AI-Generated Content

    Bymarketing briefs August 12, 2025

    With the rapid growth of generative AI, businesses, educators, and publishers are asking a critical question: how can we tell what’s written by humans and what’s produced by machines? The answer: it’s possible, but not foolproof. Here’s how to approach… Read more ›

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    The Great Diversification: How 8 Companies Are Evolving Their SEO Strategies

    Bymarketing briefs August 12, 2025

    You’ve probably heard that Google’s AI search features are tanking organic traffic. In April, we reported that click-through rates dropped by 35% across 300,000 keywords. Now, a Pew Research study has revealed that just 1% of articles cited in AI… Read more ›

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    AI avatars are already here, and these are the trends I’m most bullish on

    Bymarketing briefs August 12, 2025

    As the founder of AI newsletter Mindstream, I’m constantly thinking about scale, especially when it comes to content. For me, video was the bottleneck. I wanted to show up consistently, but I didn’t want to spend hours filming, editing, or setting up gear. That’s what led me to explore AI avatars. At first, avatars were…

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    After the shortcuts

    Bymarketing briefs August 12, 2025

    The initial adoption of new technology follows a regular pattern. The first group are hobbyists, people looking for a fascinating way to spend time. But that’s a small group–ham radio operators, for example, or theremin musicians. It’s the second group that gets the rest of us to take notice. They use technology to save time…

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