Across LinkedIn threads and AI‑SEO guides, the promise is the same: format your content into perfect “chunks” and you’ll get chosen for Google’s AI Overviews or cited in AI search results. The problem? Chunk optimization isn’t actually an SEO tactic.… Read more ›
Most teams chase traffic but ignore conversions. Learn a proven CRO strategy that turns visitors into revenue by aligning UX, trust signals, and user intent.
Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one on Facebook — it was a brand I’ve never heard of promoting a product I’d never buy. I’m not the brand’s target audience, and that brand is missing out by not understanding who to market…
Conversations and projects usually revolve around an axis. It could be a goal or an urgency or a person. It might be the boss. Wondering what they want, what they need, what sort of mood they’re in, what just happened, what might happen. “What would Jeff do?” It might the clock. SNL goes on at…
Two hundred years ago, there were a lot of violinists. Many made a living at it. If you were of means and wanted to hear music, your best option was to hire someone to play it for you. Of course, the invention of the phonograph and the radio changed all of that. Now, one great…
However, over the past months, some SEOs discovered that ChatGPT may have secretly pivoted to using Google instead. These were all one-off experiments. So, I wondered if it was possible for us to find out the ‘truth’ using data instead.… Read more ›
With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging benefits are still worth the effort. Spoiler: it is. It’s one of the best ways to establish thought leadership, get your audience’s attention, and build trust with them. Over the years,…
A screwdriver works because the handle is bigger than the screw. You can twist the handle with leverage, causing the screw to turn. The bigger the handle, the more leverage you have. We’ve spent a trillion dollars building a worldwide communications and AI network, and you can have access to the whole thing for $20,…
And here’s the thing: they’re not just looking on Google anymore. People are turning to TikTok for product suggestions, digging through Reddit for brutally honest reviews, and asking ChatGPT for personalized shopping lists and recommendations—often in the middle of conversations… Read more ›
As AI tools become more common, they’re changing how people search, delivering direct, personalized answers, often without sending users to other websites. That means digital marketing is shifting—from chasing clicks to building brand visibility and trust right inside the AI’s… Read more ›