Two months later, on 20 May 2025, Google rolled out AI Mode to everyone in the U.S. Just a couple of months later, Google went full steam ahead and rolled it out to India, later the UK, and now 180… Read more ›

If traffic from search goes up, so do their stock prices. But recently, many companies saw major traffic (and revenue) declines thanks to changes in AI search. This post is for you if you’re a business stakeholder, journalist, researcher, or… Read more ›

It’s time to drop the baggage around the word “influencer.” If you’re a maw-and-paw restaurant, and a local foodie with 300 followers agrees to rave about how bangin’ your pot pie is? Mazel tov! You’re doing influencer marketing. “‘Influencer’ is just a general category for anyone that is able to get an audience to take…

AI and LLMs pose a particularly visceral threat to the typing class. Writers, editors, poets, freelancers, marketing copywriters and others are voicing reasonable (and unreasonable) objections to the pace and impact of tools like Claude, Kimi and ChatGPT. I think we have two choices, particularly poignant on US Labor Day… The first is to walk…

It’s been awhile… Coconut Cult is a new sort of probiotic magic that’s actually delicious (the chocolate is great, the strawberry is magnificent). A tablespoon a day, try it for a week. You have 38 trillion gut bacteria (!) so you might as well make them happy. This is the best gluten-free ramen I’ve ever…

It is impossible to make a perpetual motion machine, you’ll waste your time if you try. It is possible to write a book of poetry that will sell 10 million copies. It is unlikely, it probably won’t happen, but it is possible. Science and innovation and creativity engage with the possible. Possible means “might.” It…

Still chasing traffic that doesn’t convert? Learn how luxury brands doubled revenue by aligning SEO with audience intent across search and social platforms.

Learn a powerful, low-risk strategy to boost your SEO by leveraging existing communities, saving you the immense effort of building one from scratch. Watch as Erin Simmons shares a practical framework for building brand authority, earning trust, and creating more relevant content that connects with your audience

Large organizations are purpose-built to do what they do, under prevailing conditions. People are hired, assets are acquired, measurements are put in place–all to optimize what’s happening right here and right now. In 1929, 200 million telegrams were sent. The wiring, technology, staffing, real estate holdings and marketing of Western Union were all optimized around…

SEO is still essential for brands to show up in these answers, but visibility now depends on more than rankings. What matters is whether your brand and content are trusted and structured enough to be mentioned or cited. This is… Read more ›