A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I prepared a script that went something like this: “In Q3, we’ll deliver a unified editorial calendar. Subject matter will reinforce key audience pain points. We will increase paid media investments to leverage…
No one buys a hat without looking at themselves in a mirror first. Ever. There were hats before there were mirrors, so I’m not sure how it used to be, but that’s how it is now. Even though we may imagine we’re wearing a hat to protect ourselves from the sun, the mirror reminds us…
Since I was born, humans have created 6 billion jobs. All while technology relentlessly disrupts existing industries. The pin making machine replaced the hand-crafted pin. The ox-pulled plow replaced millions of hours of backbreaking work. The amplification and electronic distribution of music upended the work of the live musician, and the camera replaced countless portrait…
Pedestrian traffic in Grand Central Station is a bit of a miracle. Thousands of people, all walking quickly, in almost non-Euclidian chaos, headed toward different trains. And no one collides. We see the same thing at a more dangerous clip when a four lane highway merges. The cars are just a few feet apart (or…
In this week’s episode of Whiteboard Friday, Mozzer Meghan Pahinui takes you through the process we use to implement customer feedback, in the hopes that you can take it and apply it to your own content creation and maintenance strategies.
Teaching is not about assignments, textbooks or authority. It’s about the pedagogy, connection and approach that creates the conditions for a willing student to change their mind. Everything else is simply grunt work. Sooner or later, we are all self taught.
Across LinkedIn threads and AI‑SEO guides, the promise is the same: format your content into perfect “chunks” and you’ll get chosen for Google’s AI Overviews or cited in AI search results. The problem? Chunk optimization isn’t actually an SEO tactic.… Read more ›
Most teams chase traffic but ignore conversions. Learn a proven CRO strategy that turns visitors into revenue by aligning UX, trust signals, and user intent.
Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one on Facebook — it was a brand I’ve never heard of promoting a product I’d never buy. I’m not the brand’s target audience, and that brand is missing out by not understanding who to market…
Conversations and projects usually revolve around an axis. It could be a goal or an urgency or a person. It might be the boss. Wondering what they want, what they need, what sort of mood they’re in, what just happened, what might happen. “What would Jeff do?” It might the clock. SNL goes on at…