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    PW 2: Productivity in community

    By January 3, 2024

    We need you. But only if you need us. Purple.space is six months old, and there are about a thousand of us now. It was an experiment, now it’s a useful tool. The initiative hat is often ill-fitting. We rush to take it off and get back to doing chores. And that’s why a community…

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    Website Copywriting: 11 Expert Tips to Increase Conversions

    By January 2, 2024

    A 2023 State of Content Marketing report by SEMrush revealed that 37% of brands surveyed say they outsource copywriting. If you fall in the 63% and want to improve your website copywriting skills, we’re here to help. Web copy can make the difference between a visitor and a lead. Yet, web copywriting is a strategy…

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    The Top 3 Reasons Consumers Read Blogs & How to Attract Them in 2024 [New Data]

    By January 2, 2024

    Including blogging as a part of your marketing strategy could bring you more customers. According to our State of Marketing report, blogs are among the top three marketing channels that deliver the highest ROI. But knowing that blogging can boost your credibility, SEO, leads, and revenue is not enough. Uncovering why people read blogs is…

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    Forget Resolutions; What’s Your Word for 2024?

    By January 2, 2024

    Selecting a word for 2024 can work better than making resolutions. The word becomes a theme or intention rather than a set of rules you will likely break. Here’s an option for marketers in 2024.

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    PW1: Two hats for productivity

    By January 2, 2024

    Welcome to 2024. Back to work, here we go. So it’s Productivity Week on the blog. Productivity is the measure of the output (value) we get for the time or money we spend. Two hats for productivity: When I’m clearing my inbox, responding to comments in a doc, cooking lunch–these are chores. Chores are the…

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    How Media Leaders Will Make AI Work in 2024, from HubSpot’s VP of Media

    By January 2, 2024

    Just before the holidays I had a chat with HubSpot’s VP of Media, Jonathan Hunt. Jonathan’s a badass innovator who’s led marketing and audience growth for a long list of cool media organizations, from Complex Networks and National Geographic to Vox Media and VICE. So naturally I was curious where he sees the media business…

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    Where does your mind go when it wanders?

    By January 1, 2024

    My friend Jason points out that this might be where your heart is. What would have to change for you to actually follow the wandering and make it real? Or for your mind to choose to wander somewhere else? Somewhere you’re already going.

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    On choosing a college

    By December 31, 2023

    For some fortunate 17 year olds, the end of the year is the day for a momentous decision, one that’s largely out of the comfort zone of a 17 year old. A four-year college education in the US can cost nearly half a million dollars once we count the expenses and foregone opportunities that go…

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    Benign vs. normal

    By December 30, 2023

    We evolved to be wary of change. Our attention is limited, new things can be a threat and the status quo feels comfortable. As a result, we spend a lot of time and energy being afraid (and arguing about) the upcoming changes in our lives, but almost no time at all thinking about the things…

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    We Will Rock You: Whiteboard Friday Episodes That Rocked the Industry in 2023

    By December 29, 2023

    We had a year full of learnings from all of our Whiteboard Friday presenters. In case you missed them, here are the top 10 episodes from this year!

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