These are the 100 most cited domains, along with their number of mentions. The top domains cited in AI Mode are Wikipedia, YouTube, Google’s blog, Reddit, and Google itself. With so many mentions of YouTube, their own blog, and themselves,… Read more ›
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Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’re right. Nearly 60% of searches don’t end in a click — people are getting answers from AI and never visiting your site. But here‘s what’s crazy: The same AI…
Here’s a quick tactical riff about how we name things. It’s worth considering that: Sometimes there’s more than one thing we need to highlight And putting those things in a list is a way to indicate that but numbering the list implies a priority that might not be relevant or true If you’ve got four…
Description: Still using traffic and clicks to prove content success? Learn how to measure content ROI in revenue terms and make data-backed decisions that impress stakeholders.
When we fall behind, it’s tempting to hustle to catch up. When the competition heats up, it’s imperative we hustle to get ahead. Hustle is a particular kind of shortcut. Hustle is pushing the boundaries of cultural expectation, creating pressure and discomfort to make a sale. Hustle pushes us to cut corners, cut the line…
To find out, we looked at the http status of 16 million unique URLs cited by ChatGPT, Perplexity, Copilot, Gemini, Claude, and Mistral. We found that AI assistants send visitors to 404 pages 2.87x more often than Google Search. ChatGPT… Read more ›
If you want any chance of visibility in LLM search, you need to understand how to make your brand visible in AI answers. The latest wave of experts claim to know the “secret” to AI visibility, but the reality is… Read more ›
Education is distinct from learning. Organized education is a form of indoctrination and certification. Sometimes it leads to learning, but not always. You can win at education by figuring out what’s on the test (or what the boss wants) and parroting it back. In fact, that’s the easiest way to do so. Learning is an…