B2B data provider Cognism revamped its SEO strategy to focus on money keywords. Read the case study to find out how SEO generated $441k in revenue.

At first, this stop sign sign makes a lot of sense: Lives are at stake. Break the rhythm, turn something ignored into something noticed. The challenge with “highlighting” is that it fades. When everything is in all caps, nothing is. Exclamation points are like salt. When people are commanded to pay attention, it’s worth reminding…

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Puppies and the park. Beach days and ice cream. Some things just obviously go together — but what if I put sales and marketing together in that…

Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like every other day, a new trending sound, topic, song, or challenge is going viral. It can be hard to keep up, and I say this as a content creator and marketer whose job is…

Shoplifters lurk in the shadows. They realize that they will have an easier time if they quietly steal stuff, because speaking up about it won’t help their cause. Sometimes, though, some people seek to change the culture in a way that celebrates taking. “I own this jetski and I can ride it as long, as…

Engineers can optimize a bridge. There are some bridge designs that satisfy aesthetic, financial, durability, safety and efficiency needs better than others. The work of optimization is finding the best set of tradeoffs. Maximization, on the other hand, seeks the solution that ranks the highest for just one goal. After it peaked, Yahoo sought to…

If you don’t realize that you have power, you might not be able to exercise it. The power to speak up, to participate, to invent, to lead, to encourage, to vote, to connect, to organize, to march, to write, to say ‘no’ or to say ‘yes’. It’s tempting to imagine we have less power than…

Whether you’re a user or a marketer, Robin will explain to you what you should absolutely know about Large Language Models.

One way to look at power is “you get to tell people what to do.” But an alternative is that the most powerful institutions, brands and people are the ones who are in alignment with their audience. Trust and the benefit of the doubt are more powerful and resilient than command and control. It’s more…

If you think Google’s removal of third-party cookies for Chrome browser users requires a legal or technical solution, you would be wrong. Marketers should do this instead.