Content syndication is the secret to getting your excellent content in front of more people. Instead of posting your content on your site only, content syndication requires repurposing content across the web. Yes, the exact same content. And no, it’s not a duplicate problem, providing you correctly publish content on secondary websites using canonicals. I’ll…
It’s easy to announce that we don’t have time for a new skill or a generous act. But the truth is we probably could find the time. What we don’t have is energy or motivation. Find that and you’ll probably find the time.
Want the full story? Read on. As you probably already know, Search Engine Optimization (SEO) is the practice of improving your website so it appears higher in Google, Bing, or other search engine results when people search for topics related… Read more ›
These are the 100 most cited domains, along with their number of mentions. The top most cited domains in ChatGPT for the U.S. are Reddit, Wikipedia, Amazon, Forbes, and Business Insider. ChatGPT seems to prefer authoritative sites, especially well-known publications,… Read more ›
Wondering how the latest news around the Google Antitrust ruling will impact search and SEO? Dr. Pete breaks down the final Google antitrust remedies as determined by the court and how this landmark ruling will reshape search and SEO over the next five years. Learn what Google must give up, what penalties it avoided, and…
There’s a challenge brewing for businesses everywhere. Content is becoming virtually indistinguishable online, and it all boils down to the latest industry disruptor: AI. It’s no secret that AI adoption is reaching top speed across many aspects of life and work. Forbes predicts that by the end of this year, 378 million people will be…
Do you need to learn HTML, CSS, and JavaScript in web design when you can easily create websites with AI-powered tools? That’s a question that stopped me in the tracks because there’s no easy answer. Still, for someone whose first taste of web design was with Macromedia Dreamweaver, I’ll say it helps to know how…
When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if page views were up. Traffic climbing meant we were winning; traffic dropping meant panic mode. Over many B2B SaaS roles, I learned that tracking traffic alone can‘t answer the question every exec asks: “Is our…
A frog has no trouble grabbing a fast-moving fly in midair. But the same fly, sitting on a leaf, is safe, essentially invisible to the frog. We’re a lot like frogs sometimes. We choose to pay attention to things when they’re changing, not when they feel normal. If you want something to get noticed, move…
Drowning in low-quality AI content? Discover why every team needs a Content Engineer to scale trustworthy content with AI—without sacrificing quality.