Teachers and organizations benefit from both, but they’re not the same. Engagement is the delight we have when we lean into the process. Engagement happens when social media is optimized for maximum focus, and it also can be seen in a student who’s in sync with a teacher who cares. Enrollment is a commitment to…

We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page, compared to similar informational keywords without an AI Overview. Thanks… Read more ›

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Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still, it’s prevailed as a powerful marketing outlet — though exactly how to use Facebook for business has changed drastically. The phrase “Facebook is dead” can incite an instant debate amongst marketers. Facebook is a lot of things…

I’ve spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one yet. These systems are quickly taking over the user journey — but unlike humans, they evaluate structured data, analyze backend specifications, and make decisions in milliseconds. Major players are already taking note and adapting. For example, Adobe…

It’s hard to build a house without a hammer. The hammer has been around for a long time, and thanks to its intuitive design, a user can get 70% of the benefit after less than ten minutes of instruction. People who depend on hammers for their livelihood are probably at over 95% efficiency. In the…

How do you do that? How do you actually rank for a keyword? Follow this guide to find out how. Just because a keyword exists doesn’t mean it’s the right one to target. Sometimes a keyword is merely a subtopic… Read more ›

Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But, if you struggle to edit visuals or coordinate elements like colors and fonts, creating visual content for your brand can seem daunting. If that‘s the case, I’ve been in your shoes before. To help you…

Efficiency + Convenience. Not everything is industrialized. A backyard garden, a freelance editor, even a chef with a hands-on restaurant. These folks are building a practice and producing value, but they haven’t embraced industrialization. That happens when management steps in, productizes, routinizes and optimizes. Industrialization produces huge gains in productivity, but it’s also a bit…

But in the age of AI-driven search, originality is not the boon we think it is. It might even be a liability… or, at best, a long game with no guarantees. Because here’s the uncomfortable truth: LLMs don’t reward firsts.… Read more ›