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    Top SEO Tips for 2024 — Whiteboard Friday

    By March 2, 2024

    It’s no surprise that in 2024, the main theme that we’re going to see is how to manage SEO in an AI landscape. Crystal shares her top SEO tips to navigate this.

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    I Asked ChatGPT to Write 5 Types of Counteroffer Emails — Here’s What I Got

    By March 2, 2024

    You’ve made it through multiple rounds of interviews, the hiring team has selected you as their top candidate, and they’ve made you an offer. But you aren’t quite satisfied with all of the terms. This is where a counteroffer comes in. Counteroffers are expected. If you haven’t written a counteroffer email before or feel like…

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    The weird math of halfway

    By March 2, 2024

    6 times 1/2 doesn’t equal 3. It equals zero. We’re tempted to do a little less than we need to. Perhaps we’re busy, with too many options. Perhaps it’s resistance, pushing us to hold a little bit back. Whatever the reason, when we show up just a little, we get zero credit. The smallest viable…

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  • Mastering Lead Generation in 2024: 10 Strategies to Propel Your Business Forward
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    Mastering Lead Generation in 2024: 10 Strategies to Propel Your Business Forward

    Bymarketing briefs March 1, 2024September 22, 2025

    Imagine a world where Sherlock Holmes has the sharpest mind but no intriguing mysteries to solve. Or Iron Man without his tech-suit. They are simply incomplete without one another.  In the same way, lead generation is the lifeline of businesses. Without a consistent inflow of customers, even the best business idea will fail to flourish….

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    How to Use WordPress: Ultimate Guide to Building a WordPress Website

    By March 1, 2024

    When you‘re just getting started with making a website, I know that the process of learning how to use WordPress can feel overwhelming. We’ve all been there, so you’re certainly not alone. While WordPress does have a bit of a learning curve, I still think it‘s something that anyone can use to build a website…

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    15 Post-Purchase Email Examples to Inspire Your Next Campaign

    By March 1, 2024

    I recently ordered a swimsuit online to get ready for a beach vacation. Choosing between hundreds of swimsuit styles after months in sweats is overwhelming, so I breathed an audible sigh of relief when I saw the order confirmation in my inbox. I could almost smell the ocean and feel the sand under my feet…

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    Air Canada’s Chatbot Fail Should Propel Marketers To Address These AI Questions

    By March 1, 2024

    Air Canada tried to throw its chatbot under the bus because it gave wrong information to a customer. But a Canadian court sided with the chatbot (and the customer). What does that mean for brands using public-facing generative AI tools?

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    The question book

    By March 1, 2024

    In the old days, companies had a suggestion box. It was immortalized in cartoons, but the idea that an employee could anonymously submit a suggestion to make things better is a first step in engagement. Some companies took this much further and paid employees for suggestions that generated profits. Digital communication and more open workplaces…

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    How to Get SEO Buy-In: 7 Actionable Tips

    By February 29, 2024

    At Ahrefs, multiple team members have worked in these roles, so we’ve compiled a list of our top tips to help you get more buy-in for SEO projects. Start by identifying all the key influencers and decision-makers within the organization.… Read more ›

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    How to Create Excel Charts and Graphs

    By February 29, 2024

    Excel charts and graphs are tried-and-true tools for visualizing data clearly and understandably. But for those who are not native tech gurus, it can be a bit intimidating to poke around in Microsoft Excel. I’m here to share the foundational information you need, helpful video tutorials, and step-by-step instructions for anyone feeling like they are…

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