For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product? Google it. But consumer search behavior has changed. Now, people are flocking to other channels. Gen Z and Millennials are leading the change, as 29% of the group prefers to search for information on social…

The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B and B2C marketing coin. One week, I’m helping a B2B SaaS brand rewrite a whitepaper. The next, I’m deep in campaign planning for a B2C real estate brand. It’s a front-row seat to how marketing…

The pre-work involves important choices: Am I willing to be wrong about the fact that I’m a person who doesn’t know how to do this? Am I open to feeling incompetent as I discover a new skill is possible, but I don’t know how to do it yet? Will I be resilient enough to recover…

There’s a button in WordPress that initiates a new post. And another that publishes it. That’s a clear and practical metaphor for what we do, all day, every day. The ‘post’ of our action or inaction might seem trivial, but it’s a post nonetheless. Layer by layer, actions and interactions leave a trail behind. When…

In an oft-quoted speech, Winston Churchill said: Never give in–never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy. The problem with this advice is that it means…

Assistants like ChatGPT, Gemini, and Perplexity don’t show fixed results—they generate answers that vary with every run, every model, and every user. “AI rank tracking” is a misnomer—you can’t track AI like you do traditional search. But that doesn’t mean… Read more ›

Microsoft Excel know-how is so expected that it hardly warrants a line on a resume anymore. But how well do you really know how to use it? Marketing is more data-driven than ever before. At any time you could be tracking growth rates, content analysis, or marketing ROI. You may know how to plug in…

With more than 1 billion monthly active users, Instagram is one of the most essential social media platforms for marketers and business owners to connect with their audience. If you’re new to the platform, you’re probably wondering how to get Instagram followers who are genuinely interested in what your business has to offer. Growing your…

HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations, password resets, and account updates through a dedicated IP address. With seamless CRM integration and unlimited sends that don’t affect your marketing contact limits, Transactional Email ensures reliable delivery of critical customer communications. Here‘s what…

Worth noting that there’s no ‘w’ in reckless. We imagine there might be, since a wreck is entirely possible. There’s the recklessness of creative generosity. This happens when we show up with our best work, regardless of how it might feel if it doesn’t land with the desired audience. The recklessness of financial abandon. No…