It’s just a week until Valentine’s Day, a multi-billion dollar spending jamboree. As often happens, the people we depend on for much of it get the short end of the deal, but a little mindful planning can make a difference. The heart shape we associate with love came from leaves. The ivy and fig leaves…

Join Peter Richman from Plug and Play as he tackles a common marketing dilemma: should you maintain multiple domains or consolidate them? Learn the key factors affecting this decision, including SEO impact, resource management, and audience targeting. Discover why larger websites often have greater pull for attracting links and traffic, and when maintaining separate domains…

I remember the first time I tried social media boosting. It was back when I was testing the social media marketing waters by building a presence on Facebook, Instagram, and Twitter to help grow my blog. As a noob marketer — and still to this day, honestly — I’d test out new concepts on my…

This takes guts, and hustlers are afraid to do so. Thirty years ago, when the avalanche of email spam was on the horizon, I proposed that any commercial email should have a $ in the subject line. A simple way for email programs to filter it out if you’re not looking for it. Obviously, that…

We analyzed the traffic differences between sites driving greater than 10,000 visitors, between 1,000 and 9,999 visitors, and below 999 visitors per month, across the following seven AI chatbots: ChatGPT, Claude, Copilot, Gemini, Perplexity, Jasper, and Mistral. Thanks to our… Read more ›

As a marketer and video enthusiast, I can confidently say a promotional video is crucial to promoting your brand. In fact, 73% of respondents say video marketing is effective at helping them reach their company’s overall business goals. But what makes a good promotional video? How much does it cost to make one? How does…

I won’t walk away. I won’t ease any of the constraints. I won’t forgive. I won’t get a coach. It’s personal. I don’t want to talk about it. I will think about this often. I can add another problem just like this one. I can do this. Persistent perfect problems are a great way to…

We ran the numbers, and blog posts are still among the content formats that marketers use the most today (and those that deliver the highest ROI). However, sometimes, it can be difficult to put pen to paper — or words to screen. That’s where blog post templates can come in handy. From blogger to fellow…

As a marketer who’s been in the business, I’ve noticed something interesting: when people think of “marketing,” they often picture those flashy Super Bowl commercials or massive Times Square billboards. But marketing is so much more accessible than that. I’ve seen businesses of all sizes succeed with smart, budget-friendly marketing strategies. The key to getting…

Reddit has evolved from its 2005 origins into a digital powerhouse, proving itself as an invaluable territory for marketers. While the platform maintains its core strength in community engagement and authentic discussion, it’s transformed into a sophisticated marketing channel that offers unique advantages over traditional social networks like Facebook or Instagram. In this post, I’ll…