User interactions, also called UX signals or user signals, include things like clicks, scrolls, swipes, and mouse hovers. These now play a major role in how Google ranks content and which brands gain more visibility in search results. Here’s everything… Read more ›

Thanks to generative AI, every part of our discipline is in flux: the tactics and strategies that yield great results, the tools and processes we use to achieve them, even the unit economics that justify it. One suggestion put forward… Read more ›

Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t involve a multi-hundred-thousand dollar burglary. This week’s master can put that on her bingo card. But, more importantly, her bingo card also includes working with a list of brands too long to say in one…

Marketers are known for wearing many hats — writer, designer, psychologist, maybe the occasional raspberry berry — but one that often gets overlooked is researcher. Market research is critical to knowing your audience, connecting with them, and convincing them to take action. Thankfully, today, there are countless AI market research tools to help make completing…

This, in itself, is a compromise. When we insist that our vision be accepted, completely, without alteration, we’ve already compromised. It might be that we’ve settled for a much smaller audience of people. Or it could be that the laws of physics get in the way, and our no-compromise solution is so heavy, so expensive…

We spend a lot of time responding and reacting to the throws of others. Ejected, rejected, projected, interjected… No one dejects you, of course, but it’s easy to feel dejected. Perhaps this is a good moment to take initiative, which is rarely given on its own. No one is coming to pick you. Today’s a…

What’s changed in AI and Search since 2020? Well, just about everything. Join Jo and Britney as they talk about AI hype, accessibility, picking the right models, and more in this Whiteboard Friday Revisited. 

As someone who’s spent the past few years building websites and helping businesses fine-tune their digital presence, I’ve seen firsthand how overlooked the homepage can be. Yet, it’s the most visited page on your entire website. The virtual front door that welcomes (or turns away) the majority of your traffic. A lot of businesses struggle…

It’s not just for horror, terror and doom. These are worth preventing. It turns out that the hard work of innovation or the creation of revolution involves imagining what others consider unimaginable and speaking up with the unspeakable. Sometimes we work to avoid the things that scare us. We can’t imagine something better if we’re…

If your brand isn’t appearing in these AI responses, you’re becoming invisible to an increasingly important segment of your audience. LLM visibility is about making sure you’re mentioned and cited in large language models (LLMs) like ChatGPT, Claude, Perplexity, and… Read more ›