Lights dim. Sounds hush. The aerialist spins into the air. Sequins sparkle in the warm light of a followspot, and my weird little brain wonders: “What does marketing look like for a travelling circus where every other week brings a totally new market?” When I went searching for the answer, I found, instead, one of…
Organizations and cultures are build on affiliation and organized by status. And that status never stays stable. There’s a status loop in some suburbs in how the front lawn looks. A nicely kept yard gets a nod of approval from a neighbor and might be rewarded with a higher resale price. And so one nice…
Has Google reached “Peak AI Overview”? In this episode of Whiteboard Friday, Tom analyzes late 2025 data, revealing a drop in AIO frequency for informational queries and a new trend of AI results appearing below position one.
It’s tempting to believe that our actions follow our beliefs. That’s what we do, it seems, and so others must as well. In fact, just about always, our beliefs arise as a result of our actions. If you want to change what people believe, change how they act.
In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources. With that in mind, intent-based marketing is an optimal strategy for marketers who want to ensure they are reaching audiences who have a genuine interest in what their business has to…
The future of newsletters is bright, but it’s a far cry from its snail mail origins. I’m showing my age here, but back in the late 1900s, I thought newsletters were just something fan clubs sent out in old sitcoms. It wasn’t until much later that I realized they actually exist in real life and…
“I think we’re moving into a space where most beauty companies are tech companies,” says Maya Smith. It’s a striking claim from a brand that launched in 2012, long before AI was everywhere. But The Doux has always been ahead of the curve. Since day one, the haircare brand has been anchored in culture: hip-hop…
The only theories worth testing are those that are falsifiable–that it’s possible for the test to indicate that in fact, the theory is wrong. And the difference between art and illustration is the same. Illustration can’t fail. It can be improved, surely, but it’s not wrong. Art, on the other hand, is a bold assertion,…
For instance, this study of only 20 brands (narrow sample size) is proclaiming that content needs 10,000+ words to be cited by AI. I’ve also seen others insist very short content (250–500 words) is the future for visibility in AI,… Read more ›
Just last month, OpenAI CEO Sam Altman revealed that more than 800 million people use the platform each week. But what does it take to get mentioned and cited in its responses? Our latest research into top-of-the-funnel queries shows that… Read more ›