“So, where do you see yourself five years from now?” Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals. When I graduated from college and started interviewing in my chosen field, I felt like I needed to plan my entire professional life, complete with one concrete end goal….
Whatever the reason, in this article, I’ll share some alternatives to HARO and a few extra ways to get expert quotes and backlinks for your website. Disclaimer: I am not a PR expert. I did a bit of outreach a… Read more ›
If you’ve ever said, “It would have been easier if I’d done it myself,” here’s a fix: Create a content brief that gets what you need and do it in a format that you can easily update for every new assignment.
Not what we see when we’re present, but what do we see when we imagine we’re present? In the early days of photography, the world was black and white, and sort of flat. It’s worth noting that no one who saw these pictures complained about the fact that they didn’t exactly match what the world…
Learn how to not get taken for a ride when starting your career in SEO. Jo writes about her experience working client-side, in an agency, and freelancing.
As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task. That’s where strategies like tagging come in. It helps you categorize and optimize your marketing efforts. It also helps your campaigns cut through the noise…
Conducting market research pulls details together to help you choose new products or services to launch. They also help identify your audiences and best marketing strategies so you are ready to act without the guesswork. Businesses use market research software to minimize risk and make more data-driven choices. I own a small business, and by…
I’ve been sorting data in Excel for years, even before I joined HubSpot in 2011. And considering that content marketing tools often exported unordered data without a logical order, it’s safe to say I know a thing or seven about keeping data tidy in Excel. While Excel and its data-sorting methods have improved over the…
As a marketing manager at HubSpot, I’m always looking for tech tools that are easy to use and save me valuable time in my day. And when it comes to advertising management software, I have some non-negotiables, like integration, automation, and advanced reporting. If you work in advertising and haven’t been using ads management tools…
Content marketing requires a nuanced measurement program that differs from traditional marketing analysis. Use this four-step process to design objectives, key results, performance indicators, and metrics that leave no question about your content’s impact.