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    What Is Google Clamping Down On? Spring 2024 Updates — Whiteboard Friday

    By May 3, 2024

    Learn about Google updates from this Spring in this Whiteboard Friday with Tom Capper.

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    Oops, Google Did It Again — But You Still Need First-Party Data

    By May 3, 2024

    The same week Google smashed its earnings report, it also announced the delayed demise of third-party cookies until 2025. Do you believe them? Does it even matter? Probably not — because you should be doing this anyway.

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    The other choices

    By May 3, 2024

    The intentional, noticed choices are obvious. “Vanilla or chocolate?” But most of the choices we live with are unseen. They’re expensive, challenging and invisible. When we plan an event with an outdoor component, we’re choosing to be anxious about the weather in the week leading up to the big day. When we buy something with…

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    Audio AI: How AI Is Changing Podcasts, Audiobooks & More

    By May 2, 2024

    Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. We are undeniably in the golden age of audio content. But what’s even more interesting is that we’re also in the early days of AI-generated audio content. AI-generated podcasts, AI-transcribed audiobooks, and AI-generated music…

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    7 Ways to Grow Your Email List (and Your Revenue) in 2024

    By May 2, 2024

    Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. If you want to double your sales, you need to double your email list. Your list is a direct line of contact to reach the people who are interested in what you have to…

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    How To Write Faster With or Without an AI Assist

    By May 2, 2024

    Imagine you could write more quickly. Deadline stress would disappear. Hunched shoulders would relax. And your boss would smile more. Here’s how to turn that dream into a reality.

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    Comfort and convenience

    By May 2, 2024

    For the last thirty years, the easiest shortcut has been convenience. If a marketer or a politician or an institution wants to gain acceptance, make it convenient. Tim Wu has pointed out that we’ll trade almost anything to save a few moments of hassle or thought. But that doesn’t mean we’ve been spending our time…

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    AI-Powered Gap Analysis: 5 Ways to Find What’s Missing at Every Stage in the Buyer Journey

    By May 1, 2024

    Discover how AI can revolutionize your marketing strategy by identifying gaps at every stage of the buyer journey.

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    Why Big Companies Make Bad Content

    By May 1, 2024

    HubSpot teaching you how to type the shrug emoji or buy bitcoin stock. Salesforce sharing inspiring business quotes. GoDaddy helping you use Bing AI, or Zendesk sharing catchy sales slogans. Judged by content marketing best practice, these articles are bad.… Read more ›

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    Can Automation Help You Ace Your RFP? I Used AI to Find Out

    By May 1, 2024

    Almost any business, at a certain point, finds itself in need of external expertise. For some industries, the way to find the right partner is obvious — creating and putting a request for proposals (RFP) into the world. However, these businesses will tell you that it takes them hours upon hours to create each document….

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