How to Create an Email List and Use It for SEO
The ultimate guide to building an email list. Create and grow an email list, and discover six ways to use it to improve your SEO.
The ultimate guide to building an email list. Create and grow an email list, and discover six ways to use it to improve your SEO.
Born in the digital age, “Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in 2005 because the internet has forever changed buyers’ journeys. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. In his article “Dawn of the…
At Ahrefs, multiple team members have worked in these roles, so we’ve compiled a list of our top tips to help you get more buy-in for SEO projects. Start by identifying all the key influencers and decision-makers within the organization.… Read more › Post Views: 73
Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations. They’re points on the map your team wants to reach. And B2B marketing KPIs (key performance indicators)? Well, they’re how you measure how far you’ve gone and…
No one knows the saying change is the only constant in life better than a marketer. We’ve seen the number of MarTech solutions grow from about 150 to more than 11,000 over the last 20 or so years. We’ve seen mobile become its own channel… and then as the world became device agnostic, we watched…
Can an AI-assisted marketer working alone create a better campaign than two experienced marketers drawing on their human expertise? We put it to the test. Find out who won — and what the experiment revealed about AI strengths and limits. Post Views: 88
Discover what enterprise content marketers expect in 2024, from budgets, generative AI, tech, social media use, and more. CMI’s newly released research also finds out what sets top performers apart from their industry peers. Post Views: 72