Pitching these outlets means your brand gets in front of readers, circulates on social media, ranks in search, and now resurfaces in AI. Below are the top 50 most-cited publisher and editorial sites in ChatGPT that accept PR pitches. If… Read more ›

Account based marketing isn’t just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of casting a wide net, ABM teams select high-propensity accounts. From there, marketers align revenue teams around orchestrated, personalized, and multi-channel programs tailored to buying groups within those accounts.   So, marketing doesn’t “throw leads over…

Here’s a summary from a book industry newsflash about what’s selling right now: Dystopia, Dark Romance, Dark Literary, Horror, Paranormal, True Crime, Alternative Histories, Decline of Democracy, Humor, Digital Wellness, Cozy & Cute, and Escapism. Setting aside just how long it takes to bring a book (or just about anything more important than an instagram…

Is your traffic strategy too reliant on Google SERPs? Learn how digital PR and brand-led content can diversify your traffic and build lasting visibility beyond search.

Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches today end in no clicks, according to Search Engine Land. And consumers are looking everywhere — from Google’s AI Overviews to Reddit — for instant solutions to fit their needs. Is this your reality? Welcome…

Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers can use automation tools to turn initiatives into impact. In fact, non-technical marketers can learn HubSpot Marketing Automation and become productive in just two weeks. The difference between HubSpot’s onboarding and other similar tools is…

There’s a simple law: No one buys anything unless it produces more value than it costs. This seems obvious. Value could be in the form of sustenance, status, affiliation, peace of mind or health. And value is always measured by the user. A $300 caviar spoon will only be purchased if someone believes it produces…

In this guide, I’ll show you everything you need to know about using AI to create content, while still feeling confident about it. AI-generated content is any material—text, images, video, audio, code, or data visualizations—created primarily or entirely using artificial… Read more ›

As a marketer, you‘ve likely encountered the dreaded “prediction problem” while tracking data to predict revenue growth. The prediction problem is the frustrating gap between having data and knowing what’s coming next. Traditional marketing metrics can tell you what happened last month, but they’re like my tarot cards when predicting the future—confusing, vague, and not…

Big company customer service has evolved to be pointless, a useless shadow of its former self. Big companies can’t take responsibility, only humans can. And when we depersonalize our interactions and work to minimize the time spent and use a refund or policy to ‘make it right’, we forget what service is usually for. It’s…