When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths and a lie — even though it’s all “truth.” Turns out, I’m not alone. Talking with other successful marketers, a non-linear career path is one thing many of us have in common, whether by choice…
On an airplane, we notice even tiny changes in acceleration (including direction) but we’re completely unaware that we’re traveling at hundreds of miles an hour. “Compared to what” is the unstated question that we ask ourselves, all the time. Consumers, employees and peers are unlikely to think about what’s already a given. It’s the changes…
Start where you are. Start with what you’ve got. Start now. Now is the perfect moment. It only feels ‘fast’ if we’re rushing. Don’t rush. But act. With deliberate progress.
They’ve always happened on social media, forums, news sites, and blogs. But now they’re happening in AI responses—and these mentions influence how millions of people discover and perceive your brand. Welcome to the new era of brand mention monitoring. Right… Read more ›
The next dish. It might be better than the one you have now. The presence of the next dish, its possibility, corrodes our experience. “Compared to what?” keeps needling us. The next email, the next text, the next blog post. It arrives, unbidden, unasked for. Here it comes. Next. Like Lucy in the chocolate factory,…
Perhaps this metaphor will help: Nails are the easiest to use and require the least skill. Glue can make a more solid bond, but it’s often a one-way commitment–you can’t undo it without damage. And screws are the most resilient. They require good judgment in their selection and skill in their application. They create a…
Pitching these outlets means your brand gets in front of readers, circulates on social media, ranks in search, and now resurfaces in AI. Below are the top 50 most-cited publisher and editorial sites in ChatGPT that accept PR pitches. If… Read more ›
Account based marketing isn’t just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of casting a wide net, ABM teams select high-propensity accounts. From there, marketers align revenue teams around orchestrated, personalized, and multi-channel programs tailored to buying groups within those accounts. So, marketing doesn’t “throw leads over…
Here’s a summary from a book industry newsflash about what’s selling right now: Dystopia, Dark Romance, Dark Literary, Horror, Paranormal, True Crime, Alternative Histories, Decline of Democracy, Humor, Digital Wellness, Cozy & Cute, and Escapism. Setting aside just how long it takes to bring a book (or just about anything more important than an instagram…
Is your traffic strategy too reliant on Google SERPs? Learn how digital PR and brand-led content can diversify your traffic and build lasting visibility beyond search.