Social Media Engagement: How to Make Your Brand the Life of The Digital Party

Engagement on social media is like mingling at a party. There could be tons of people in the room (read: following you), the music could be great, and the vibe could be just right, but if no one’s conversing, the party’s dead — and no one wants to throw a lousy party. By prioritizing social…

My Favorite B2B Email Marketing Examples and What Teams Can Learn

A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting at their inboxes. While many want that number to be lower, the truth is that email is still a valuable communication tool. When I opt into an email list, it’s because I anticipate something of…

A Deep Dive Into the Different Types of AI Agents and When to Use Them

I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving my Oxford comma woes across an entire manuscript. I have yet to watch C-beams glitter in the dark. But I’ve witnessed AI reshape how I work — and it’s only just begun….

The HubSpot Blog’s Social Media Video Trends Report: Data from 1,000+ Social Media Marketers

2025 is upon us, and a new year brings new trends and new challenges. If you‘re a brand looking to leverage social media video this year, you may not know what to expect but don’t worry. I, your resident content creator and social media expert, have the expertise you need to prepare for social media…

How I Built a $2.6 Million Agency in Year One Without a Sales Team — Using Nothing But LinkedIn

Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community. I knew that bringing people together was powerful. I just had to move that concept out of the fitness space and into business. How hard could it be? So, when I launched my community marketing…

Good instincts

Sometimes, in the absence of data or useful experience, we’re left to act on our instincts. It’s worth noting that other people have instincts as well. And in a given situation, their instincts might prove to be as right as often as ours. Just because it’s your instinct doesn’t mean it’s the best instinct. When…