I can answer one of those questions for you. (Sorry, the universe thing is above my pay grade.) I work at Ahrefs, and we pronounce Ahrefs like “H-refs”. It’s how we say it in company meetings, interviews, sales calls, YouTube… Read more ›
Struggling with SEO that doesn’t drive revenue? Learn how to identify profitable keywords with high intent to boost your traffic and grow your bottom line.
When it comes to video, we marketers often focus the conversation on short-form video — no surprise, given this can be the most engaging format. Regardless of length, for me personally, some of the most impactful marketing content I’ve seen has been in interactive videos. Even though the medium can be traced back to the…
I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews. When I asked them how they stayed up-to-date with business news, they all gave similar answers. “I read the Wall Street Journal because my parents told me to. It’s dense. It’s dry. I can’t get…
A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don’t convert. That’s even true for pieces that are well-written. That’s what happens when marketers ignore keyword intent, which…
Choosing the right large language model can feel overwhelming with so many options out there, especially if you’re not exactly living and breathing AI But as we’ve worked through each one, we’ve gotten a real sense of what they’re good at (and where they fall short). So, let’s talk about what to use, when. ChatGPT…
The tenured philosophy professor at Princeton might not even be half as effective a teacher as the adjunct at the community college. The head of surgery might be relatively better at meetings and politics than they are at actually helping patients. Having a lot of social media followers doesn’t mean you’re really good at making…
Don’t end your brand’s purpose, inclusive, cause, conscious, multicultural, social impact, and sustainable marketing. Just unite them under a single umbrella — responsible marketing. It’s for the good of your brand and the world.
That’s why I’ve put together 7 SEO SOPs that will make your work faster, smarter, and more effective, from using AI to create quality content to investigating why your traffic suddenly tanked. If you’re tired of starting from scratch every… Read more ›
But instead of panicking, you need a structured approach to diagnose the issue, take corrective action, and restore your site’s performance. Here’s exactly how to analyze a sudden drop in website traffic using a step-by-step process of elimination. Check your… Read more ›