But even if you’re our most loyal fan, there will still be plenty of insights that you’ve missed or have forgotten already. Many of these ideas are too good to let vanish. So we went back through our catalog and… Read more ›
Auditing your brand’s mentions is how you uncover: How the public sees your brand What misinformation might be feeding AI systems Which topics and entities are most strongly connected to you Think of it as backlink auditing for the AI… Read more ›
“I’m applying to work at Disney, do you know anyone who can give me a reference…” “My two partners and I are planning a new company, can we ask you for feedback on our business plan before we go out to raise a seed round?” “We’re moving to Centerville, which neighborhood should we consider?” “Which…
When we win by having someone else lose, we set up a conflict. It’s clear, direct but not generative. But when we win by confronting our fear, everyone benefits. Often, people who choose to battle others are actually better off looking at their fear instead.
Our biggest commitments, the things we are most dedicated to, rarely pay us back in equal measure. That might be the point.
Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content and brand awareness that I’ve ever heard. (And I talk to a lot of marketers, so that’s saying something.) And whether you’re working on brand partnerships, influencer marketing, or creator campaigns, you just might start…
Convenience is seductive, and we trade precious things away for it all the time. Part of the reason it dominates our lives is that we only consider the cost once. After that, it continues to remind us of the benefits–the time and hassle and decisions we save. But convenience can cost us. Our humanity, our…
Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common — and for good reason. LinkedIn is no longer optional for executives. It’s where top talent, investors, journalists, and industry peers vet leaders and build trust — often before they’ve ever met you. I’ve seen…
This is the quickest and most direct way to manage. In the short run, compliance is predictable and might even be effective. Over time, it’s always outdone by the generative and resilient alternative of, “because it’s the course that most effectively helps us achieve our shared objectives.” That opens the door to the brains and…
In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food was placed in front of them, but when they heard the footsteps of the person bringing the food. He ran experiments where he’d ring a bell right before he fed his dogs. After repeating this several times, the dogs…