MCP, which stands for Model Context Protocol, is an open standard that companies can use to integrate their external tools and data with compatible AI assistants. Imagine you’ve recently launched a new clothing brand and want to find eCommerce stores… Read more ›

Create a document, several pages long, that explains who you are. What sort of learner are you? Do you have degrees or expertise? What sort of change are you making, who works with you, what are your standards? How do you want to engage? Periodically, upload the doc to the chat you’re having with an…

If you want to make a change (or make a living) it might pay to find a topic that people hesitate to talk about. There’s enormous leverage in making the uncomfortable urgent enough to take action on. One of the easiest ways to improve public health and reduce cancer is by increasing the adoption of…

There’s “regular luck” and “earned luck.” When a stranger dies and leaves you $10,000,000, that’s regular luck. Undeserved, unearned, a bolt out of the blue. Someone is going to win the lottery and it might be you. The other sort of luck happens after a lot of focus and effort. This is the third novel…

This checklist combines proven SEO essentials with the new steps that matter for AI search. No fluff, no fuss. It will help you strengthen your SEO foundation, adapt to changing behaviors in AI search, and keep your brand visible across… Read more ›

TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving higher engagement and revenue. You can unify your CRM data and automate workflows to use ML for dynamic personalization, send-time optimization, and predictive lead scoring without a data science team. Email marketing has evolved from…

Friendship is part of it, but it’s mutual forward motion that transforms a group. The shared journey and mutual respect of a cohort can change the arc of our work and our lives. When we’re in sync, we can find the courage to build something important. Fifteen years ago, I ran a three-day seminar in…

To find out, I asked the speakers and panelists at Ahrefs Evolve, our conference in San Diego from October 13-15, which books they actually read and recommend. Here are their recommendations: Author: Eric Ries Recommended by: Travis Tallent This is… Read more ›

There’s more software available for free than ever before, and a lot of it is really good. Handmade by real people, for real people. If we’re going to pay for it, it needs to be extraordinary. For the last few years, I’ve been using Superhuman, which costs me about a dollar a day. Even if…

For many of us in the industrialized world, happiness is directly related to how big the container is. Overflowing vs. skimpy. Adequate vs. generous. Overloaded vs. slack to spare. We know that making the plate smaller helps us appreciate what we’re served. Get the bucket size right and your life changes. This is probably the…