If you’re a writer, it probably doesn’t pay to chop down trees and make your own paper, or even to set up a little machine shop to make your own pens. That’s pretty obvious. Should the smoothie shop make its own almond milk? It’s pretty clear that Starbucks should have a team of architects, lawyers…
When organizations reach scale, digital interactions belie our expectation that someone in charge actually gives a damn. Once there’s math to do, the CFO does the math. It quickly reveals that no, the search engine shouldn’t bother having a customer support team. That UPS or Fedex should simply hang up on you if your package…
Systemic and existential problems dance their way through three circles: If it’s not solvable, we’ll pretend it’s not a problem. If the cultural cost of solving the problem is too high, we’ll pretend there’s no solution. People don’t spend a lot of time planning for death because there’s no solution to it and the social…
Launched in 2005, YouTube now stands as the second largest search engine after Google. Almost 2.7 billion people use YouTube worldwide every month and 87.7% of those users access it on their mobile phones. Owing to the large number of video content available on the platform, you want to ensure that yours stands out. To…
How volatile are organic search rankings day to day? Tom dives into data he captured using STAT to answer this question.
Healthcare businesses use AI and automation to provide a better experience for their customers, patients, and care providers. The healthcare industry has been through one of its busiest and most challenging periods, leaving healthcare professionals and companies burnt out. With automation and AI, healthcare businesses are streamlining processes, reducing the workload for their team, and…
In 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan and set out to crush some practice miles. But you know what they say about the best-laid plans, right? My body failed me, and I fractured my hip. Which, unfortunately, resulted in me needing to…
Just because you have no more budget or a smaller team doesn’t mean you can’t up your content and marketing game. Follow these nine tips to strengthen your marketing success without asking for another dollar or marketing person to help.
Decipher the third-party cookie conversation. Then, do something to create a data strategy that isn’t impacted by whatever solution Google and others ultimately come up with.
The Brookings Institution did a fascinating survey series over the last five years. I have two takeways from this: The first is that focused and persistent propaganda is able to shift public opinion about institutions they don’t have direct interaction with. The more important one is this: Many companies, particularly tech ones, are deliberately trading…