This checklist combines proven SEO essentials with the new steps that matter for AI search. No fluff, no fuss. It will help you strengthen your SEO foundation, adapt to changing behaviors in AI search, and keep your brand visible across… Read more ›
TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving higher engagement and revenue. You can unify your CRM data and automate workflows to use ML for dynamic personalization, send-time optimization, and predictive lead scoring without a data science team. Email marketing has evolved from…
Friendship is part of it, but it’s mutual forward motion that transforms a group. The shared journey and mutual respect of a cohort can change the arc of our work and our lives. When we’re in sync, we can find the courage to build something important. Fifteen years ago, I ran a three-day seminar in…
To find out, I asked the speakers and panelists at Ahrefs Evolve, our conference in San Diego from October 13-15, which books they actually read and recommend. Here are their recommendations: Author: Eric Ries Recommended by: Travis Tallent This is… Read more ›
There’s more software available for free than ever before, and a lot of it is really good. Handmade by real people, for real people. If we’re going to pay for it, it needs to be extraordinary. For the last few years, I’ve been using Superhuman, which costs me about a dollar a day. Even if…
For many of us in the industrialized world, happiness is directly related to how big the container is. Overflowing vs. skimpy. Adequate vs. generous. Overloaded vs. slack to spare. We know that making the plate smaller helps us appreciate what we’re served. Get the bucket size right and your life changes. This is probably the…
So I did something different: I asked the speakers and panelists at Ahrefs Evolve, our conference in San Diego from October 13-15, which newsletters they actually read and recommend. The result? A curated list of newsletters that span SEO, media,… Read more ›
I’m going to be real with you: I’m exhausted. We blinked, and it felt like everything was run by artificial intelligence (AI). I’m being dramatic, of course, but AI is transforming how we work, play, and live faster than any tech I’ve seen in my decade-long marketing career. With so many changes and unknowns, it’s…
If there’s one thing I’ve learned in years as a marketer, it’s that understanding the key distinctions of content marketing versus inbound marketing can transform how you attract and convert customers. The two strategies are like the Baldwin brothers — closely related but dramatically different, so employing the wrong one could mean the difference between a…