You might even have seen it for yourself. You’re trying to make a simple pasta dish (like aglio e olio) but you have to scroll through a piece that’s thousands of words long, answering questions you didn’t need: Even when… Read more ›
“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master. Her voice drops to a conspiratorial tone. “And this is the very important part: Choosing which identities you’re going to serve.” Also important (to this Marvel fan, anyway): What does inclusive marketing have to do with the…
Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if you don’t? Then, you’ve got a bunch of tactics to gain earned media value without paying for every mention. Here’s where your whole team will help you gain EMV. In…
On the factory floor, productivity increases are relentlessly implemented, often without regard for worker satisfaction. For people working with a laptop, though, they are often seen as optional lifestyle choices instead of ways to significantly boost how much we can get done–and the satisfaction that comes with time we control. If you work on your…
It’s rare that a B2B marketer is funny on LinkedIn. And not “posted a meme about ChatGPT taking over my job” funny. I mean genuinely, “I would watch this content in my free time” kind of humor. And she’s got 20K followers (and some viral videos with 4M+ views) to prove it. Today’s expert tells…
Engagement on social media is like mingling at a party. There could be tons of people in the room (read: following you), the music could be great, and the vibe could be just right, but if no one’s conversing, the party’s dead — and no one wants to throw a lousy party. By prioritizing social…
A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting at their inboxes. While many want that number to be lower, the truth is that email is still a valuable communication tool. When I opt into an email list, it’s because I anticipate something of…
I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving my Oxford comma woes across an entire manuscript. I have yet to watch C-beams glitter in the dark. But I’ve witnessed AI reshape how I work — and it’s only just begun….
Technical debt is easy to incur. It’s unnecessary added features, undocumented code, support for outmoded interactions and anything that slows down your ability to update and upgrade your work. Tech debt is the combination of doing what feels right at the time, in a hurry, and then having to maintain it and understand it going…
2025 is upon us, and a new year brings new trends and new challenges. If you‘re a brand looking to leverage social media video this year, you may not know what to expect but don’t worry. I, your resident content creator and social media expert, have the expertise you need to prepare for social media…