To find out, we analysed 458 billion clicks and 17 trillion impressions from Google Search Console. Our findings are a good reminder: page one is where the overwhelming majority of clicks and impressions happen. In August 2025, 96.98% of desktop… Read more ›

Building a business has never been easier, but the landscape is also more competitive. The difference between success and failure often comes down to how quickly you can execute. You need to understand your market and know how to scale your operations. AI tools can help you get off the ground. If I had to…

It’s difficult to spend the entire day working on outcomes. Sooner or later, there are tasks to be done, tasks we believe will get us to the outcome we seek. But it’s easy to spend the whole day on tasks, failing to recalibrate and ignoring the fact that the tasks might not be helping us…

The way most marketing teams approach AI is probably the way I approach my inbox at 4:59 PM on a Friday. With reckless optimism and zero follow-through. But Katie Miserany, SurveyMonkey’s Chief Communication Officer and SVP of Marketing, thinks the real problem isn’t AI — it’s that most marketers have forgotten a fundamental truth: Just…

It’s quite likely that your favorite TV show wasn’t written by a single person. There’s a room filled with professionals, bouncing ideas back and forth, provoking each other and creating a script. The songs on your favorite artist’s hit record might have been written by them, but the music involved other musicians, engineers, producers and…

Email subject lines determine whether your carefully crafted campaigns ever see the light of day — yet most marketers still rely on gut instinct and basic A/B testing to choose them. What if you could predict which subject lines will resonate with your audience before hitting send? AI email subject line optimization makes this possible…

I first worked across borders in the mid‑90s, interpreting Spanish calls for AT&T. What struck me then — and what still holds today — is how quickly things break down when people assume their way of working is universal. Fast‑forward nearly three decades, after leading international growth at HubSpot and advising companies from Google to…

It’s easy to believe we have an accurate understanding of ourselves. After all, we spend a lot of time looking in the mirror. It might be worth wondering about why the mirror is deemed to be accurate at reflecting what we see as our flaws, real or metaphorical, but indistinct and a little fuzzy when…

So many options, so little time. A friend asked if he should put his podcast on YouTube. After all, that’s how many people are consuming this sort of content, it’s low cost. The comments and subscriptions offer interesting tools for engagement, and it could grow their base. But just because something might be worth doing,…

Luxury goods are special: they are scarce and expensive, and they earn us status with some folks because it shows that we paid more than we needed to. Luxury isn’t about quality, suitability or performance. Luxury isn’t a more accurate watch or a faster processor. Luxury is a marker that we can afford to do…