To grow a flourishing content garden of owned media properties, your company needs a person or team up to the task. And that’s an editorial product manager.

It’s a similar, yet simpler, process compared to merging or acquiring an existing business. But, just like with a business acquisition, not all website purchases come equal. In this post, we share tips on everything you need to know to… Read more ›

You’ll create a lot of different SEO reports for a lot of different people in an enterprise environment. Let’s look at some of the reports you’ll want to create and the metrics to include in them for different people. Money… Read more ›

I don’t know about you, but my email inbox is flooded with a barrage of automated emails. It does little else besides give me another task for my morning commute — namely, marking them all as unread without reading or unsubscribing altogether. As an email marketer, it may not seem like a good idea to…

Attention is scarce. Decisions are difficult. Searching takes effort. For thirty years, texting has been a powerful medium. It’s the thing that vibrates in our pocket. It promises something urgent, and a reply that’s demanded equally urgently. “I’m running ten minutes late,” is a fine text, and “okay” is a great response. Like all digital…

Reduce turnover and improve agency performance with our 8 proven strategies to retain your SEO talent. And discover the main reasons why they may be leaving.

It functions differently from a traditional CMS, like WordPress, and therefore requires different considerations for SEO as well. While general SEO best practices and rules remain the same, how you go about implementing them will differ in a headless setup.… Read more ›

On the hunt for the best WordPress survey plugin? Whether you’re looking to improve the user experience on your website, increase your customer satisfaction, or simply learn more about your visitors, embedding a survey on your website is the fastest way to get the feedback you need. To help you find the best WordPress survey…

Ah, quarter one. It’s a time when many of us reflect on the last year, make new bets, and refresh our playbooks. If the fourth quarter is about finishing strong, then the first quarter is about starting smart. It’s an exciting time but also a bit overwhelming. You have new goals to reach and new…

A lot shifted when the Apple Macintosh was introduced, and it wasn’t about the RAM, the chips or the processor speed. Our world changed forty years ago today. Marketing, technology, commerce, luxury brands, communities, communication and our expectations for how we might spend our future all shifted, and fairly quickly. Guy Kawasaki brought me one…