By mid-December, my Instagram feed is overflowing with my friends’ Spotify Wrapped playlists. So I started my festive, timely conversation with Spotify’s Head of Global Business Marketing, Grace Kao, with an easy one: What’s on her Spotify Wrapped? “I definitely channel my 12-year-old daughter right now,” she told me. “So female power singers: Chappell Roan,…
Description: Explore the Moz top creators of 2024 across blogs, Whiteboard Friday, webinars, and podcasts. Discover the best content that defined SEO this year
It’s hard to ignore the fact that video is now a leading trend for marketing teams. I mean, even LinkedIn has jumped on the bandwagon by prioritizing video content (now, whether or not you agree with that, it is a conversation for another day, but I digress). The truth is that video is here to…
Just when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on the subject. Today, I’m sharing AI automation examples that you can incorporate into your marketing processes to streamline your strategy and outpace the competition. Let’s dive in! 7 Examples of AI Automation 1. AI Bots…
Over the past three years, I’ve written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, I’ve witnessed more and more brands investing not just in new content, but in content optimization. It makes sense why content marketing teams are optimizing their content. Brands that produce hundreds of…
But often, brand monitoring is more than just responding to comments that mention your brand—it’s about understanding customer sentiment and using feedback to shape your brand reputation in real-time. Whether you like it or not, conversations happen about your brand… Read more ›
Everyone needs more chances, more benefit of the doubt, more opportunity. But what turns a chance into a big break is what we do with it once the chance arrives.
Like all good metaphors, it might be practical too. Your ‘shoes’ are the point of greatest leverage. The spot where you have traction and engage with the world most directly. For a freelancer, it might be the way you engage with customers, or your software tools. It might be the reputation (or lack of reputation)…
Forms are a convenient way for bureaucracies to collect information. They’re convenient because they offload the work to the patient/customer/taxpayer. The shift in labor led to an explosion of self-serve forms, but the built-in inefficiencies punish everyone. Organizations don’t see the cost of inefficient or badly designed forms, since the user engages in private. Organizations…
In this episode, Joy talks about the world of link building as it pertains to local SEO, specifically touching on how links impact local pack rankings.