“I’ve never seen you paint”
… said the collector to the painter Jasper Johns. “Neither have I.” Watching is different than doing. Trying to do both at the same time is a challenge.
Transitions are difficult
They’re risky (unknown territory leads to unforeseen outcomes) and a very recent phenomenon. A kid dropped off at pre-school, a new boss, a food you’re not familiar with. None of this was common for most of pre-history. When the transition occurs, we’re tempted to direct our anxiety at the details of the new situation. The…
How to Ensure Your Organic Traffic Actually Drives Revenue — Whiteboard Friday
Search is one of the most powerful tools we have to drive business growth. Discover how to drive revenue with your organic traffic in this Whiteboard Friday.
Stuck in B2Boring? Take These Lessons From the Super Ads Bowl
What does the Super Bowl ad game mean for marketers? Don’t let it be just a spectator sport. Contemplate these two questions to boost your B2B marketing — no matter the size of your budget.
Understanding free software
A cup of coffee costs far more than a glass of water. That’s true even though we can’t live without water. (Most) people can live without coffee. It’s true even though creating the infrastructure to purify and deliver clean water costs billions of dollars. The critical reason for the difference is marginal cost. To deliver…
AI Anxiety – Does AI Detection Really Work?
Have you ever wondered if the article you’re reading online was written by a human or an AI? In today’s quickly evolving digital landscape, distinguishing between human-crafted and AI-generated content is becoming increasingly challenging. As AI technology rapidly advances, the lines are blurring, leaving many to question: Can we really trust AI content detectors to…
Four Steps to a Better-Performing About Page
An About page is often part of a buying journey. It can drive people to your site and help convince them to trust your brand, boosting both brand loyalty and conversions. Ann shares four key steps to create better-performing About pages.
Diving Deep Into Marketing for Dentists (My Takeaways)
An avalanche of both booked and patient walk-ins is the dream of dental practitioners. But let’s be honest — getting these patients requires hard work because the dental industry is fiercely competitive. To help you win and bring your dream to fruition, I will discuss the most interesting dental marketing campaigns I’ve seen and highlight…
Why and How To Add Mentorship to Your Content Career Plan
Professional interest in mentoring is on the rise, for good reason. Mentorship holds short- and long-term benefits for both mentor and mentee, as these stories from content marketers in both roles show.
Jump in the lake
The waters of Buck Lake are cool and clear and restorative. All summer, it’s tempting to go for a swim. But it’s also a hassle. You need to change your clothes, find someone to guard, bring a towel and most of all, gasp at the transition when the cold water hits. And yet… no one…