Overcome Change Fatigue and Boost Your Content Strategy
Not changing gets you nowhere. Get insightful anecdotes paired with practical strategies to motivate your marketing and content to break from stagnation and go toward innovation.
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Severe weather alert
For the last two weeks, my weather app has informed me that there’s a real risk (in this case, wildfires). But, after a few days, that’s not severe weather. That’s just weather. (Metaphor alert). Patterns are easy to ignore. We pay attention when the pattern is interrupted. The nature of alerts is that they’re not…
CPG Design: A Look at Viral Trends + Real-World Examples & Strategies
Graza. Fishwife. Brightland. These brands represent some of my favorite CPG designs. Marked by bright colors, bold fonts, and creative illustrations, this style of packaging is now moving beyond specialty stores and into big retail aisles. “If you walk into almost every major retail chain grocery store in the U.S., there would be at least…
After the emergency
If we need to wait until after the short-term emergency is settled, it’s unlikely we’re ever going to get to work on the long-term important work. Of course, we want to do “everything we can” when an emergency strikes. But the standard for that has always involved tradeoffs. Perhaps we should resist trading the important…
Maybe it’s in how you tell it
The plot of 2001: A Space Odyssey is pretty simple. You could write out a summary in three paragraphs. That’s not what made it one of the most revered movies of all time, and also one of the most difficult to make. Blurting out the plot of what we’re offering seems like the obvious thing…
Four Steps to a Better-Performing About Page
An About page is often part of a buying journey. It can drive people to your site and help convince them to trust your brand, boosting both brand loyalty and conversions. Ann shares four key steps to create better-performing About pages. Post Views: 185
Use Your Marketing Powers To Tell Stories That the C-Suite Wants To Hear [Video]
Don’t let your C-suite think of marketing only as a cost center. Learn how to tell the story of marketing’s real impact on revenue and other business-focused deliverables in this Content Marketing World video. Post Views: 87
Severe weather alert
For the last two weeks, my weather app has informed me that there’s a real risk (in this case, wildfires). But, after a few days, that’s not severe weather. That’s just weather. (Metaphor alert). Patterns are easy to ignore. We pay attention when the pattern is interrupted. The nature of alerts is that they’re not…
CPG Design: A Look at Viral Trends + Real-World Examples & Strategies
Graza. Fishwife. Brightland. These brands represent some of my favorite CPG designs. Marked by bright colors, bold fonts, and creative illustrations, this style of packaging is now moving beyond specialty stores and into big retail aisles. “If you walk into almost every major retail chain grocery store in the U.S., there would be at least…
After the emergency
If we need to wait until after the short-term emergency is settled, it’s unlikely we’re ever going to get to work on the long-term important work. Of course, we want to do “everything we can” when an emergency strikes. But the standard for that has always involved tradeoffs. Perhaps we should resist trading the important…
Maybe it’s in how you tell it
The plot of 2001: A Space Odyssey is pretty simple. You could write out a summary in three paragraphs. That’s not what made it one of the most revered movies of all time, and also one of the most difficult to make. Blurting out the plot of what we’re offering seems like the obvious thing…
Four Steps to a Better-Performing About Page
An About page is often part of a buying journey. It can drive people to your site and help convince them to trust your brand, boosting both brand loyalty and conversions. Ann shares four key steps to create better-performing About pages. Post Views: 185
Use Your Marketing Powers To Tell Stories That the C-Suite Wants To Hear [Video]
Don’t let your C-suite think of marketing only as a cost center. Learn how to tell the story of marketing’s real impact on revenue and other business-focused deliverables in this Content Marketing World video. Post Views: 87
Severe weather alert
For the last two weeks, my weather app has informed me that there’s a real risk (in this case, wildfires). But, after a few days, that’s not severe weather. That’s just weather. (Metaphor alert). Patterns are easy to ignore. We pay attention when the pattern is interrupted. The nature of alerts is that they’re not…
CPG Design: A Look at Viral Trends + Real-World Examples & Strategies
Graza. Fishwife. Brightland. These brands represent some of my favorite CPG designs. Marked by bright colors, bold fonts, and creative illustrations, this style of packaging is now moving beyond specialty stores and into big retail aisles. “If you walk into almost every major retail chain grocery store in the U.S., there would be at least…