OpenAI’s Drama Should Teach Marketers These 2 Lessons
Should you care about the C-suite drama at OpenAI? Only if you plan to integrate any brand’s generative AI tools into your marketing strategy for 2024 and beyond.
Should you care about the C-suite drama at OpenAI? Only if you plan to integrate any brand’s generative AI tools into your marketing strategy for 2024 and beyond.
The money we exchange for a service or item isn’t based on how much it cost to make, how hard it was to produce or how much the producer likes it. That’s hard to hear, because when we make something, we spend most of our time thinking about those very things. Price is based on…
As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task. That’s where strategies like tagging come in. It helps you categorize and optimize your marketing efforts. It also helps your campaigns cut through the noise…
In video marketing, choosing the right soundtrack can be the difference between a video that grips your audience from start to finish and one that they can barely get halfway through. Not just any music will do, and knowing where to find the best royalty-free music sites is helpful. Play a fitting soundtrack or jingle…
Follow this six-step guide to help improve your pitch, close more sales, and get your first clients (with tips from the pros.) To be taken seriously by prospects and get a foot in the door, you need to make them… Read more › Post Views: 176
Big brands ax the CMO role. LinkedIn talks about fast-growing jobs. Are they just wrapping the same old jobs in fancier, buzzword-heavy titles? Learn what it all means for marketing and what you should do to grow in the profession. Post Views: 185
I can’t lie — I’ve been feeling a little AI-fatigued lately. But the reason everyone’s still talking about AI is because it’s not going away anytime soon. The reality is it’s changing the way we work as marketers. Our State of AI report shows that more than half of marketers (60%) are using AI tools…
The money we exchange for a service or item isn’t based on how much it cost to make, how hard it was to produce or how much the producer likes it. That’s hard to hear, because when we make something, we spend most of our time thinking about those very things. Price is based on…
As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task. That’s where strategies like tagging come in. It helps you categorize and optimize your marketing efforts. It also helps your campaigns cut through the noise…
In video marketing, choosing the right soundtrack can be the difference between a video that grips your audience from start to finish and one that they can barely get halfway through. Not just any music will do, and knowing where to find the best royalty-free music sites is helpful. Play a fitting soundtrack or jingle…
Follow this six-step guide to help improve your pitch, close more sales, and get your first clients (with tips from the pros.) To be taken seriously by prospects and get a foot in the door, you need to make them… Read more › Post Views: 176
Big brands ax the CMO role. LinkedIn talks about fast-growing jobs. Are they just wrapping the same old jobs in fancier, buzzword-heavy titles? Learn what it all means for marketing and what you should do to grow in the profession. Post Views: 185
I can’t lie — I’ve been feeling a little AI-fatigued lately. But the reason everyone’s still talking about AI is because it’s not going away anytime soon. The reality is it’s changing the way we work as marketers. Our State of AI report shows that more than half of marketers (60%) are using AI tools…
The money we exchange for a service or item isn’t based on how much it cost to make, how hard it was to produce or how much the producer likes it. That’s hard to hear, because when we make something, we spend most of our time thinking about those very things. Price is based on…
As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task. That’s where strategies like tagging come in. It helps you categorize and optimize your marketing efforts. It also helps your campaigns cut through the noise…