OpenAI’s Drama Should Teach Marketers These 2 Lessons
Should you care about the C-suite drama at OpenAI? Only if you plan to integrate any brand’s generative AI tools into your marketing strategy for 2024 and beyond.
Similar Posts
What Is a Risk Assessment? My Complete Guide [+ Free Template]
No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial uncertainty, or potential reputation hits. But it’s the unexpected curveballs you don’t see coming, like a sudden cybersecurity breach or equipment failure, that really shake things up. Trust me; I’ve been there. That’s…
Loop Marketing vs Inbound Marketing: How they work together
TL;DR: Loop marketing enhances inbound marketing for the AI era by adding four continuous stages (Express, Tailor, Amplify, Evolve) that use AI and unified data to personalize, distribute, and optimize content, without replacing inbound’s customer-first foundation. Layer loop onto your existing inbound assets with AI-powered personalization, multi-channel distribution, and real-time testing, starting with whichever stage…
Bad Marketing Advice in Action (and What We Can Learn)
Bad marketing advice can make or break a brand. If marketers sidestep well-meaning but counterproductive suggestions, they’re better positioned to capture consumer interest. What happens if they take this marketing advice to heart? Spoiler alert: It’s not great. Here are 11 examples of bad marketing advice in action — and what we can learn from…
How to blend web analytics and digital marketing analytics to grow better
When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if page views were up. Traffic climbing meant we were winning; traffic dropping meant panic mode. Over many B2B SaaS roles, I learned that tracking traffic alone can‘t answer the question every exec asks: “Is our…
Movies, books and paintings
No important movie has ever been a solo project. While we can see a director’s point of view from movie to movie, the collaborative nature of the work is evident. Actors, cinematographers and musicians all change what we see. And because of the huge amount of time and money involved, compromise (and the resistance to…
Event Marketing: The Ultimate Guide That Cost $300k to Make
It wasn’t just a conference; it was an entire week of events. From Monday to Wednesday, we ran two paid workshops per day and then the conference on Thursday and Friday. Before that, we ran online webinars, networking meetups, panel… Read more › Post Views: 195