OpenAI’s Drama Should Teach Marketers These 2 Lessons

I’ve seen it all — from pay-per-click (PPC) ads that had me clicking through before I knew it to campaigns that couldn’t stick the landing. If I could offer one piece of advice to companies creating ads, it’s this: Don’t wing it. Use PPC tools and software to understand ad performance and adapt as necessary….

For many years, Google algorithm updates have left marketers, SEOs, and business owners confused and concerned. I wonder if search engines like Google wait for you to get all of your ducks in a row, only to unleash an update that can make your efforts obsolete. Plus, some secrecy behind how Google determines websites and…

It provides a way for companies to create thousands of website pages targeted at thousands of keywords—without having to design, write, and publish pages manually. Companies like Zapier, Zillow, and G2 use programmatic SEO to generate millions of pageviews each… Read more › Post Views: 102

You want to learn about search engine optimization (SEO), but where do you start? You’ve probably heard of a few basic terms, like keyword research, but what else do you need to know? I this post, I’ll walk you through the basic vocabulary you need to know and tips for learning SEO on your own….

What good is winning the algorithm if you’ve lost the human? What would happen if you were OK with sacrificing a high ranking to get more people to thank you for how much you educated them? In this article, discover Wil’s two new approaches to SEO and content using social media. Post Views: 50

While most people are trying to stick to their New Year’s resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024. Part of our strategizing is figuring out what roles, if any, we should hire for and who would be the best fit. You’ve come to the right blog…