To find out, we looked at the http status of 16 million unique URLs cited by ChatGPT, Perplexity, Copilot, Gemini, Claude, and Mistral. We found that AI assistants send visitors to 404 pages 2.87x more often than Google Search. ChatGPT…
Is the Nearby filter navigation actually making Google’s SERPs more local? Find out more through Miriam’s research. Post Views: 318
Almost all car crashes would be avoided if the driver were just going a bit slower. (That’s why it’s more accurate to call them “crashes” and not “accidents.”) That doesn’t mean we shouldn’t have bold plans. That’s essential. It’s the last-second shortcuts that get us into trouble. Hurry, but don’t rush. Post Views: 198
Don’t let your C-suite think of marketing only as a cost center. Learn how to tell the story of marketing’s real impact on revenue and other business-focused deliverables in this Content Marketing World video. Post Views: 205
The topic of Artificial Intelligence has dominated the industry over the past year, and our Whiteboard Friday presenters in 2023 did not shy away from answering many of the questions we all have. Post Views: 288
Most of our errors are in this category. Yesterday, The New York Times sent this newsletter to a million people or so: I’m sure it wasn’t the best part of the day (or the week) for whoever messed up, but I also know that it had little impact on anything that matters. Being careful is…
Email marketing for accounting firms comes with unique challenges. You’re dealing with strict compliance requirements, seasonal workload swings during tax season, complex financial information that needs to be communicated clearly, and client relationships that can span decades. Email marketing tools solve these problems by automating tax deadline reminders, segmenting clients by service type, and keeping…