Here are five of my favorite ways to use Ahrefs for content marketing: Let’s be honest: we all snoop on our competitors to see what’s working (and isn’t). But today, a lot of the most exciting content strategies live outside…
While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. In this post, we’ll define what keyword research is, why it’s important, how to conduct your research for your SEO strategy,…
People talk about Hobson’s choice as if it’s always a bad thing. A liveryman in pre-industrial London, he rented horses. And every customer was allowed to take the horse closest to the door. Hobson’s choice is no choice at all. Of course, this system meant that the horses were rotated, and the fanciest ones weren’t…
In this Whiteboard Friday, learn about headless CMSs, the advantages of using them, and the differences in your approach to SEO. Post Views: 104
The issue will show in the Page Indexing report in Google Search Console. This is how it looks. When I check on one of our pages with this issue, I see that the content hasn’t been translated yet for either… Read more › Post Views: 52
“If I were you…” or, more commonly, “if you were me.” Management has never been easy, but as the world becomes more complex, it gets more difficult. We’d like to imagine that the person (or AI bot, or freelancer, or firm) that we hired has enough drive, insight and common sense to do exactly what…
It’s either part of your strategy or you’re paying for your mistake. 800 numbers changed the way large brands dealt with the public. Instantly, and for free, a consumer could contact a company about a product or service and they would work to make it right. It was more than fodder for an infinite number…