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Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community. I knew that bringing people together was powerful. I just had to move that concept out of the fitness space and into business. How hard could it be? So, when I launched my community marketing…
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Sheep are not like ideas. 200 years ago, William Foster Lloyd began pointing out that if land is shared, ranchers will all have an incentive to overgraze their sheep–if they don’t, the thinking goes, the others will. Each farmer expands until the commons is ruined. And this justifies the long process of fencing in land,…
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