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Freelancers looking to build a career have two good options: Be so good at doing the work by hand that you’re a better alternative for a client than using AI. This is going to get more and more difficult. Be so good at having AI work for you that you’re the obvious choice when there’s…

Search is one of the most powerful tools we have to drive business growth. Discover how to drive revenue with your organic traffic in this Whiteboard Friday. Post Views: 283

Client relationships are the lifeblood of any legal practice, but managing them effectively poses unique challenges. Law firms must balance client confidentiality, complex case timelines, and regulatory requirements while delivering timely, personalized service. These demands make traditional client management tools inadequate for the legal industry. That’s where Customer Relationship Management (CRM) software comes in. Purpose-built…

Nostalgia marketing is the advertising equivalent of comfort food. In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler place where our current problems don’t matter. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on what we already know…

I used to roll my eyes at the word “community.” It sounded like just another marketing buzzword. But after becoming actively involved in building and maintaining online communities around brands, I realized the immense value hidden behind what I once dismissed as a mere fad. For example, here at HubSpot, building a strong community has…

I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open, no clear narrative, and no KPI dashboard to tie it all together. I had the numbers, technically … but not the clarity. I wasn’t even sure which metrics mattered most. That’s when I started building…