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Join us for MozCon 2025. With a fresh look and feel, we will expand to two one-day events in New York and London. Read more for dates and what’s up next!
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Demanding certainty
The defenders of the status quo often demand certainty when facing decisions about the future. It sets up the conditions for doing nothing, because certainty never happens until the future arrives. It’s much more useful to look at probabilities. Flipping a fair coin has a 50% chance of coming up heads. That’s a risky bet….
When the committee decides
They’re almost always conservative. Whether it’s a governmental body, the strategy group at a big company or the membership panel at the local country club, we can learn a lot by seeing what they approve and when they stall. Of course, each of us know a lot about our offering, the change we seek to…
16 Video Production Tips to Enhance Quality and Drive Views
I love using videos for marketing — and today’s apps make producing video content easier than ever. Better yet, there’s a place for all types of video — highly-produced, live-streamed, and long- or short-form. Whatever video production tips or techniques you use, your efforts can pay off in a big way. A whopping 88% of…
31 Google Search Statistics to Bookmark ASAP
Google owns just a bit more than 90% of the global search engine market, which means it is a significant driver of how people look for, and find, information on the internet. In this post, I’ll review key Google search statistics that will help you understand how search works, search trends, and how Google search…
Annoyed
Annoyance is the inflammation that occurs after a mild emotional injury or wound. Like a physical inflammation, if it’s not cared for it can become infected. The difference is that an annoyance is easier for us to control. We can invest the energy to build a habit about what we do when an emotional injury…
Ways to alter the structure
Cutting Growing Grinding Pruning Irrigating Sanding Cultivating Grafting Pressuring Polishing Shifting Feeding Bending Welding Celebrating Melting Burning It works better when we choose with intent. Post Views: 57
Demanding certainty
The defenders of the status quo often demand certainty when facing decisions about the future. It sets up the conditions for doing nothing, because certainty never happens until the future arrives. It’s much more useful to look at probabilities. Flipping a fair coin has a 50% chance of coming up heads. That’s a risky bet….
When the committee decides
They’re almost always conservative. Whether it’s a governmental body, the strategy group at a big company or the membership panel at the local country club, we can learn a lot by seeing what they approve and when they stall. Of course, each of us know a lot about our offering, the change we seek to…
16 Video Production Tips to Enhance Quality and Drive Views
I love using videos for marketing — and today’s apps make producing video content easier than ever. Better yet, there’s a place for all types of video — highly-produced, live-streamed, and long- or short-form. Whatever video production tips or techniques you use, your efforts can pay off in a big way. A whopping 88% of…
31 Google Search Statistics to Bookmark ASAP
Google owns just a bit more than 90% of the global search engine market, which means it is a significant driver of how people look for, and find, information on the internet. In this post, I’ll review key Google search statistics that will help you understand how search works, search trends, and how Google search…
Annoyed
Annoyance is the inflammation that occurs after a mild emotional injury or wound. Like a physical inflammation, if it’s not cared for it can become infected. The difference is that an annoyance is easier for us to control. We can invest the energy to build a habit about what we do when an emotional injury…
Ways to alter the structure
Cutting Growing Grinding Pruning Irrigating Sanding Cultivating Grafting Pressuring Polishing Shifting Feeding Bending Welding Celebrating Melting Burning It works better when we choose with intent. Post Views: 57
Demanding certainty
The defenders of the status quo often demand certainty when facing decisions about the future. It sets up the conditions for doing nothing, because certainty never happens until the future arrives. It’s much more useful to look at probabilities. Flipping a fair coin has a 50% chance of coming up heads. That’s a risky bet….
When the committee decides
They’re almost always conservative. Whether it’s a governmental body, the strategy group at a big company or the membership panel at the local country club, we can learn a lot by seeing what they approve and when they stall. Of course, each of us know a lot about our offering, the change we seek to…