MozCon 2024: The Initial Agenda

Google owns just a bit more than 90% of the global search engine market, which means it is a significant driver of how people look for, and find, information on the internet. In this post, I’ll review key Google search statistics that will help you understand how search works, search trends, and how Google search…

It’s officially the holiday season. If 70% of your workforce is remote, like we are at HubSpot, that means it’s time to come up with a few virtual holiday party ideas for your team. Let’s face it — traditional in-person holiday parties were arguably easier to plan. Just order some festive food and drinks to…

Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day? There are so many observance days worldwide that we, as marketers, can use to share content relevant to our industries. But odds are, you probably don’t acknowledge these days until you see your favorite brand posting about it. That‘s why I’ve…

B2C Content Marketer of the Year Jim Bentubo led a team to tell a new corporate blog story at Ally Financial — Conversationally. The data-driven content hub drew 4 million page views in one year and delivers big to the bottom line. Post Views: 233

Whenever we make a choice, we do our best. We make a decision based on our interests. In other words, it’s selfish. So what makes a choice a selfish act worth addressing? There are two circles: the circle of us and the circle of now. A selfish toddler keeps both circles very small. They care…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Mistakes are part of the journey for every digital course creator, and trust me, I’ve made my fair share of them as I’ve built my business. But for every one of these missteps, there’s…