Map Your Strategic Path to Content Success [Sponsored]

As the resident social media and content creation expert for the HubSpot blog, I know a thing or two about social media marketing. And one of those things is that the social media marketing landscape is constantly evolving. Fortunately, I can lend my expertise — and that of the 1,460 marketing professionals HubSpot recently surveyed…

AI tools generated a nauseating amount of attention this year. But now’s not the time to get sick of it. Instead, consider these seven helpful prompts to make generative AI work for your content and marketing. Post Views: 167

When I started working with freelancers, I’d experience a sinking feeling when a first draft hit my inbox. Would this piece be any good? Or, would I be rewriting an entire article myself to get something usable? Or perhaps, I found a gem — a freelancer who would make my day with a light edit,…

But connection is where the value lies. Connected, resilient communities create possibility and forward motion. Division is satisfying in the short run, and it might even draw a crowd. But the only useful reason to disconnect is if it opens up the chance to increase connection somewhere else. Post Views: 23

It’s possible to have a useful conversation about what to do about something that’s broken or needs improvement. But first, we must acknowledge that it happened. It’s not controversial to understand the facts, the data and the shifts that are happening in the world we live in. In fact, the only way to have a…

It can take seven years to get a PhD. And a month to write a useful business plan or a year to write a book. And yet, when AI shows up, our mistake is thinking that if we can’t find useful brilliance in one simple prompt, it’s broken. Imagine what you could discover and create…