The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best episodes. Consider a similar strategy for your budget-impacted content plan.
There’s no such thing as work life balance. There’s simply life. And you spend part of your life at work. One way to change the pressure of work is to expand or contract the size of the container that holds it. It’s a trap to embrace a productivity shortcut that isn’t a shortcut at all–simply…
Company leaders and some marketers think generative AI gives them miraculous new capabilities. They believe it requires a new strategy or a dedicated leader. And they would be wrong. Generative AI is an innovation, not an invention. Post Views: 66
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. So you’re cruising along on Instagram, and see an ad for a newsletter that grabs your attention. You give the ad a click, and enter your email to subscribe. That publisher has aced everything up until that point with:…
Your website homepage is your company’s first impression for most customers, and first impressions are everything. Your landing page needs to make a killer first impression to encourage potential customers to stick around and engage. In this guide, I’ll share some best practices for homepage design along with brilliant homepage design examples that have implemented…
Marketers like to talk about the story we tell. And non-marketers imagine that we’re referring to Goldilocks and other ‘once upon a time’ moments. Because stories are the basic building block of culture, it’s difficult to see the nuance in this simple word. But one or two examples can help. A new saw might have…
In this post, you’ll see the data behind nine successful PR campaigns, and hopefully get some inspiration for your next press idea. 9 popular PR campaign examples This list is a real mixed bag of PR examples – from newsjacking,… Read more › Post Views: 17