For example, here’s an outreach email we sent as part of a broken link building campaign: In this guide, you’ll learn how to get started with link outreach and how to get better results. How to do link outreach Link…
Many brands use email marketing for lead nurturing, relationship building, and customer acquisition. Healthcare brands are not an exception. While recent statistics put email ROI at $36 for every dollar spent, knowing how to craft your healthcare email is key to unlocking this monetary value. I’ll share 15 of my favorite healthcare emails in this…
One of my favorite examples of influence is in the 2004 film Mean Girls. When the girls at North Shore High School see “queen bee” Regina George wearing army pants and flip-flops, they decide to do the same. It’s absurd but also entirely realistic. Whether we admit it or not, no one is immune to…
What do cross-country road trips, wedding speeches, and social media marketing have in common?Planning. I definitely can’t help you with your road trip or wedding speech (sorry), but I can help you create a social media calendar to organize your next marketing campaign. As marketers, we recognize that social media is integral to an effective…
Reddit has evolved from its 2005 origins into a digital powerhouse, proving itself as an invaluable territory for marketers. While the platform maintains its core strength in community engagement and authentic discussion, it’s transformed into a sophisticated marketing channel that offers unique advantages over traditional social networks like Facebook or Instagram. In this post, I’ll…
Description: Struggling with SEO in volatile SERPs? Discover the 6-step strategy that boosted search visibility by 375% with a proven, repeatable process grounded in results. Post Views: 79
Does your title accurately describe your role? Has the ubiquity of “content creator” in the creator economy made things problematic? Explore the identity crisis for content marketers, for job seekers, employers, and the employed. Post Views: 184