Leprechauns
Is there a rainbow underneath your pot of gold?
Sometimes, we get it backwards.
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Chart Your Leadership Path With These 10 Management Styles
Growing up, I was only exposed to one type of management style. My baseball coaches were some of the most ruthless and demanding people I’ve ever met, pushing our team to our physical and emotional limits. When I started doing internships in college, I expected my managers to be like my coaches. Since the stakes…
The No-Nonsense Guide to Competitive Intelligence
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Dan Dennett explained that it began as a survival mechanism. It’s important to predict how someone else is going to behave. That tiger might be a threat, that person from the next village might have something to offer. If we simply wait and see, we might encounter an unwelcome or even fatal surprise. The shortcut…
Content Editing: How To Handle Major Rewrites (and Prevent Them in the Future)
The draft is in — and the writer didn’t understand the assignment. Or an executive writes a story and expects you to publish their work, but it’s just not good. When a standard edit isn’t enough, try one of these two approaches to save bad content. Post Views: 155
Chart Your Leadership Path With These 10 Management Styles
Growing up, I was only exposed to one type of management style. My baseball coaches were some of the most ruthless and demanding people I’ve ever met, pushing our team to our physical and emotional limits. When I started doing internships in college, I expected my managers to be like my coaches. Since the stakes…
The No-Nonsense Guide to Competitive Intelligence
Truth is, they’re doing it wrong. In this no-nonsense guide, we’ll go beyond the MBA-hyped-up textbook jargon and dive into the tactics that will actually make a difference. But first, let’s make sure we’re on the same page about what… Read more › Post Views: 163
Attention vs.Trust: Which Should Content Marketers Prioritize?
Marketers frequently measure the time a consumer spends with content as a proxy for trust. The more time spent with the content, the deeper the trust in the content or brand. That’s a big mistake. Find out why. Post Views: 140
What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]
When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. And it likely isn’t to you,…
The intentional stance
Dan Dennett explained that it began as a survival mechanism. It’s important to predict how someone else is going to behave. That tiger might be a threat, that person from the next village might have something to offer. If we simply wait and see, we might encounter an unwelcome or even fatal surprise. The shortcut…
Content Editing: How To Handle Major Rewrites (and Prevent Them in the Future)
The draft is in — and the writer didn’t understand the assignment. Or an executive writes a story and expects you to publish their work, but it’s just not good. When a standard edit isn’t enough, try one of these two approaches to save bad content. Post Views: 155
Chart Your Leadership Path With These 10 Management Styles
Growing up, I was only exposed to one type of management style. My baseball coaches were some of the most ruthless and demanding people I’ve ever met, pushing our team to our physical and emotional limits. When I started doing internships in college, I expected my managers to be like my coaches. Since the stakes…