The benefit of having a keyword map is that it tells you: Let’s look at how to create one. Download the keyword mapping template to follow along. If you have a list of keywords for mapping, skip this step. Otherwise,…
As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task. That’s where strategies like tagging come in. It helps you categorize and optimize your marketing efforts. It also helps your campaigns cut through the noise…
If you don’t realize that you have power, you might not be able to exercise it. The power to speak up, to participate, to invent, to lead, to encourage, to vote, to connect, to organize, to march, to write, to say ‘no’ or to say ‘yes’. It’s tempting to imagine we have less power than…
Back when I started playing the search engine optimization (SEO) game, keyword stuffing actually worked. Since then, algorithm updates have spared only a few SEO best practices, like URL optimization. Google’s algorithm updates have shaken up the scenery of SEO. However, URL optimization has stood the test of time. This is an essential element of…
Have you been on a time crunch to create social media content? Most of us have, and it’s a stressful position to be in because creating content right before it needs to be published is less likely to meet the needs of your audience, and you miss out on creative special topics and events you…
Supply and demand are always in a dance, with one outpacing the other from time to time. In the last three years, the green tech revolution has accelerated dramatically. Countless companies are being created to change how food is grown, people are transported and energy is created. I’ve been stunned by the pace as well…
Six years after Richard Murphy created a thought leadership strategy for ServiceNow, the brand has grown to over $8 billion in revenue. Here’s how the 2023 Content Marketer of the Year and his team helped the brand achieve that. Post Views: 97