“I’ve never seen you paint”
… said the collector to the painter Jasper Johns.
“Neither have I.”
Watching is different than doing. Trying to do both at the same time is a challenge.
… said the collector to the painter Jasper Johns.
“Neither have I.”
Watching is different than doing. Trying to do both at the same time is a challenge.
Return on ad spend (ROAS) has become the default metric for many marketing teams. It’s clean, precise, and makes CFOs happy. Spend X dollars, get Y dollars back. Simple … right? Not quite. Here’s the issue: The more exact a marketing metric is, the easier it is to manipulate. Want a 2x ROAS? You can…
When there’s a significant shift in the business landscape or an important win, it’s important to spread the word. A memo is the best way to get the job done. Unlike an email, your memo will go out to your entire department or everyone at the company. No pressure. (Well, maybe some pressure…) Before writing…
From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. With all the information out there, it can be difficult to even know how to understand and implement AI. In my role on the AI Marketing Solutions (AIMS) team at HubSpot, I’ve seen first-hand how…
It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I’ve seen it myself. AI can help with everything from brainstorming to content creation. But another marketing task that AI excels at? Personalization. I’ve received plenty of personalized marketing assets, and it’s obvious when something uses surface-level personalization…
SEO reporting mixes insights, actions, data, strategy, and communication all into one document. It sounds like a lot to take in—but once you know the basics, you’ll be able to report on SEO in your sleep. In this beginner’s article,… Read more › Post Views: 104
I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake … But when it comes to work-related processes, it’s one of my favorite things. Why? Because it helps me analyze what is and isn’t working. I can then use these actionable insights to create or improve upon any content strategy….