“I’ve never seen you paint”

…of course, if you’re lost on purpose, you’re not lost. Lost is only possible if you are fixed on getting somewhere specific. Post Views: 91

Perhaps you create spreadsheets to collect data, track campaigns, or organize weekly assignments. But have you ever thought about using spreadsheets to make a calendar? If not, let me tell you why Google Sheets is the perfect tool for your content calendar. If you often work on campaigns for different clients, creating individual calendars in…

Content creation gets a lot of attention. But it can’t attract an audience without all the behind-the-scenes work that goes into content publishing. Walk step by step through a content production process that has worked well for over 10 years. Post Views: 102

I love LinkedIn. It’s one of the best tools for my B2B business. Truly, I think everyone working in the B2B world should be on there. I use the organic features of LinkedIn, but my brilliant co-founder, Leigh Buttrey, a PPC specialist, knows all about paid ads on LinkedIn. Leigh would be the first to…

To put it simply, this marketing tactic works like this:  From a strategic point of view, the main benefit of investing in SEO for SaaS companies is reducing the customer acquisition cost (CAC). Reason: SEO is cheaper than most marketing… Read more › Post Views: 82

ChatGPT this, ChatGPT that. Well, I’m here to add to the AI noise (but in a good way, I promise). I’ve seen a lot of discourse on LinkedIn about ChatGPT resumes and other professional use cases for AI. Since the job market is on fire right now, I decided to do a little digging myself…