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How to Create An Action Plan: A Straightforward Guide for Marketers
A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my team was juggling multiple tasks with limited resources. Initially, I felt completely overwhelmed — until I sat down and created a detailed action plan. By breaking the campaign into smaller, actionable…
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Next to the headline, the lede is everything. It must complete many tasks — hook the reader, indicate the subject matter, set the tone, etc. To help your intros live up to those weighty responsibilities, read on for real-life critiques. Post Views: 168
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As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say. So, a professional bio is a must in my industry. Though I’m definitely familiar with professional bios, I can admit they can be challenging. What…
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In most competitive markets, when an organization offers a new benefit, others will quickly move to match it. This means that it’s hard to justify the hard work of creating something better, because it’s just going to become a new standard. It doesn’t pay for a credit card company to invest in customer service, the…
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You might be fortunate enough to have a hobby. Something you are focused on and passionate about. You might read the journals, develop your skills, collect, connect with others in the field, and commit to getting better at it… Time spent on a hobby feels like time well spent. Obstacles and setbacks aren’t a tragedy,…