It’s here: The New Moz Local is Now Available

I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers. After looking up the meaning of the phrase — it meant “toward greater things” — I went back to the email and noticed the intricate and eye-catching graphic design right at the bottom…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. Many of them want to win over a bigger and more diverse customer base, but I…

Writing a cover letter can be daunting. I’ll never forget my college career coach, who made writing a cover letter look easy. Even with her tips, I’ve always found it incredibly difficult to talk about myself and hype up my accomplishments. While it acts as a letter of introduction, I’ve wondered if a cover letter…

Media isn’t a magazine or a website. It’s a system. We can learn to see the system and contribute to it with leverage. There are three elements to consider in a media system that’s worth a professional creator’s time: A business model. There are magical cultural effects that happen when volunteers produce content that is…

An ecommerce customer journey map helps you drive better business results whether you’re an ecommerce business owner or a marketing manager for an online store. While ecommerce journeys may be quicker than business-to-business buying cycles, that doesn’t mean they have fewer customer touch points. It’s crucial to understand your buyers’ stages and the touch points…

When it comes to website success, what you see is what you get. If the budget is tight or non-existent, free graphic design software can make a real impact on how you present yourself in digital spaces. As an admittedly lousy product photographer, please believe me when I say that graphic design software is a…