Is Traditional SEO Becoming Obsolete?

There’s really a lot you can do with just a single keyword, so at the end of the article, you’ll find a few advanced SEO tips. Once you know how to find one good keyword, you will be able to… Read more › Post Views: 285

About thirty years ago, Jerry Shereshewsky invented “Cyber Monday” as an alternative to Black Friday. The idea was that you’d wait until you got to work on Monday after the Thanksgiving break (where there was high speed internet and you wanted to avoid doing drudge work) to do your shopping from your desk. After all,…

I’ve submitted hundreds of electronic resumes throughout my career. These digital job applications hold so much weight in the job search process. It’s always nerve-wracking to make sure I’m doing everything right. I always ask myself: Does this meet the submission requirements? Did I use the right font? Will my resume surpass the employer’s applicant…

As marketers, we know that marketing according to data points alone isn’t enough to get meaningful engagement for your business—that’s the job of a buyer persona. And, while demographic survey results are great, there are many factors of customer behavior that are needed to create a well-rounded and detailed buyer persona. Combining different research methods…

How big a swing do we need to make it feel like it matters? At the casino, some folks play with $5 chips, some with $100 chips. Do the high rollers have more fun? Are they more engaged? It’s natural to imagine that bigger swings matter more. That a bigger audience means our standup needs…