Is it Real or AI? Test Your Detection Skills [Round 4]

Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for marketers to talk directly to one another. This year, a few clear themes emerged: yes, AI can help you be a better and more efficient marketer, but human connection is more important than ever; authenticity, even…

Some people go to the gym for health and energy. Some go to lift more weight than they did yesterday (or more than the person next to them). You can start a company to make an impact and surround yourself with people on a similar journey, or you can seek to maximize the stock price…

Is SEO dead and should you panic? Or is everything a big hoo-ha and there’s nothing to worry about? Here’s everything we know about Google’s AI Overviews to date: Google’s AI Overviews are AI-generated summaries for search queries. Google aims… Read more › Post Views: 233

Looking for a way to stay connected to the voices and perspectives in digital marketing? Do you learn from hearing and observing but don’t get that experience when working from home? We’ve got you covered. Check out our curated list of top digital marketing podcasts. These shows go beyond tactics and trends, offering a window…

We don’t get a chance to do yesterday over again. The best reason to think about the past is because it gives us the opportunity to improve the future. Because we don’t get tomorrow over again either. Happy Juneteenth. Post Views: 122

But when there’s a major change in search intent for a keyword, the top websites can lose rankings through no fault of their own if they don’t match the new dominant search intent. I call this phenomenon search intent shift.… Read more › Post Views: 212