To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy. The resulting videos and supporting campaign earned millions of viewers, changed industry conversations, won an award, and earned a spot on the Content Marketing Project of the Year finalist list.
Headlines sound the alarm on the proposed TikTok ban. But go behind all the noise and get answers to seven questions about the bill and its impact on marketing. Post Views: 76
At any given time, I have GSC open in 2 to 10 tabs. It’s helpful on a macro and micro level — both when I need to see how many impressions HubSpot is gaining month over month or figure out what’s happened to a high-traffic blog post that suddenly fell. I’m a content strategist on…
I haven’t done a Google search in months. Perplexity is more powerful, more pleasant and more effective. Instead of being corrupted by invasive ads, surveillance and sneaky dark patterns, it presents you with a simple, footnoted explanation of exactly what you’re looking for. Asked and answered. And I like that there’s a pro version that…
Trust is worth more than attention. Helping people get to where they seek to go is more effective than hustling people to persuade them to go where you’re going. Choose your customers, choose your future. Tell ten people. If they don’t tell the others, make a better product. Creating the conditions for the word to…
If we’ve got tenure, a lifetime appointment or simply a really secure gig, what should we do with it? One option is to race to the bottom, to chase short-term self-focused outcomes and to see how much we can get away with. (Probably, quite a bit). The other is to take this rare chance to…
Robert Caro never learned to type. He pecks out his books two fingers at a time on an electric typewriter. There are two reasons to avoid learning a proven new technology: You know what it can do and how it will change your life and you don’t want it. You don’t know what it can…