How Volatile Are Search Results? — Whiteboard Friday

Discover eight essential steps to elevate your local business client meetings from mundane to meaningful. With the right preparation, consultations can be opportunities for living and learning well! Post Views: 80

That’s not true, actually. Books sell, but book doesn’t. The odds of a particular book selling a lot of copies are close to zero. The truth of the long tail is that most titles are way out on the fringe. Now that book publishing is unleashed from retail distribution, the math is hard to avoid….

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’m an inclusive marketing consultant and the founder of Thompson Media Group. I also follow a gluten-free diet for health reasons. When I go to a restaurant’s website, I’m wondering, does their menu work…

Consumer trends are changing all the time, reflecting the “never-sleeping” nature of markets and society. From the rise of AI to the growing popularity of shopping on social media, heightened data privacy concerns and consumers tightening budgets due to recession fears, times are changing fast. But one thing is certain — businesses need to track…

How big a swing do we need to make it feel like it matters? At the casino, some folks play with $5 chips, some with $100 chips. Do the high rollers have more fun? Are they more engaged? It’s natural to imagine that bigger swings matter more. That a bigger audience means our standup needs…

A great logo is instantly recognizable, memorable, and closely connected to your brand’s core values and ideas. Just sit back and think about it, what logos are simply unforgettable? The first that comes to mind for me are iconic logos like Apple, Coca-Cola, and Nike. Logos like these are simple and elegant yet bold enough…