How Volatile Are Search Results? — Whiteboard Friday

Along the way, folks have talked about “niching down” as a way to help a project find focus. But that’s backward. When we identify and embrace the smallest viable audience, we’re moving up. Up the quality hierarchy. Up in responsibility. Up in the likelihood that we’ll make an impact. To niche up, identify the smallest…

Teamwork makes the dream work. I’ve said this quote in the office and on Zoom. I’ve even set it as my Slack status. Turns out John C. Maxwell said it in 2002. It remains a popular quote today, in part because he was right: If you’re aiming high, a team helps you hit the mark….

I believe that reading sample business plans is essential when writing your own. As you explore business plan examples from real companies and brands, it’s easier for you to learn how to write a good one. But what does a good business plan look like? And how do you write one that’s both viable and…

Recently, I came across the LinkedIn page of an unfamiliar brand. And as usual, my eyes went straight to the banner section first. After all, a picture is worth a thousand words. But to my surprise, nothing was there. This business didn’t bother to upload a customized LinkedIn banner. And just like that, I lost…

Not what we see when we’re present, but what do we see when we imagine we’re present? In the early days of photography, the world was black and white, and sort of flat. It’s worth noting that no one who saw these pictures complained about the fact that they didn’t exactly match what the world…

As of 2023, there are over 26.5 million ecommerce websites around the world. Talk about a competitive industry. It’s hard not to be intimidated by the sheer number of ecommerce sites shoppers have to choose from, especially since I’m in the process of launching my own ecommerce business — a vintage home goods store. The…