How Volatile Are Search Results? — Whiteboard Friday

You can make your own GPT. But what can a custom version of ChatGPT do for your brand? And what non-GPT thing do you need to make it really work? Post Views: 140

We’re in the middle of a huge and unusual shift. The magazine publisher acted like the best sales were newsstand sales, even though the profit came from subscriptions and most people simply visited the website. Book publishers and editors seem to focus on selling copies on paper, sold in independent bookstores. They spend as little…

But when there’s a major change in search intent for a keyword, the top websites can lose rankings through no fault of their own if they don’t match the new dominant search intent. I call this phenomenon search intent shift.… Read more › Post Views: 59

Discover how AI can revolutionize your marketing strategy by identifying gaps at every stage of the buyer journey. Post Views: 100

Living indoors, connected to a screen, it’s easy for the months and years to blur together. The seasons used to matter more. But for young adults, they still do. Transitions are built around the seasons, and the headlong rush to a career is still sometimes interrupted by months where there’s a chance to reset and…

In this article, I’ll use my 10 years of SEO agency experience to give you the inside scoop on the most trusted tools SEO agencies use to provide their clients with the best SEO insights. For SEO agencies, finding the… Read more › Post Views: 100